A 5G mobile cheat sheet and Santa’s sleigh gets a makeover

Posted 3 months ago by A 5G mobile cheat sheet and Santa’s sleigh gets a makeover

In concert with its recently released video report, the IAB also published a comprehensive Video Advertising Glossary this week intended to keep the video industry aligned when it comes to the “lexicon of terms used in business and communication.” The living document, which will be overseen by the Digital Video Working Group, comprised of IAB member companies, is presented in a simple but nifty-looking format that is easy to navigate with a thorough category index that ranges from general video terms to ad creative types, metrics, technology, and data. Each term or phrase is supported by a concise definition written in layman’s terms and includes commonly used acronyms, when relevant, just to keep the fast-moving Wild West of digital video jargon in check. For example, cost-per-viewable impression (CPVI also VCPM), or video multiple ad playlist (VMAP), or audible and viewable on complete (AVOC). The span of ad and creative types is also impressively complete, detailing the form and function of sixteen different ad types, which will likely grown over time.

The mission of the glossary, according to the IAB, is to keep track of video vocabulary and the new terms that are added to industry’s business vernacular on a continuous basis. “The industry bears a responsibility to provide consistent meanings and definitions. The IAB Digital Video Glossary is an undertaking to do just that.” The IAB went on to say that while the glossary serves as an up-to-date reference source for “improving communication and efficiency” it is also intended to reduce the “improper use of terminology.”

In summary, nice job, IAB! The Glossary will continue to house language that is relevant to the digital video ecosystem, and it’s definitely worth downloading to have on hand.

 

More you should know...

 

What: Decoding 5G: A Cheat Sheet for Next-Gen Cellular Concepts and Jargon
Why: To help navigate one of the world’s most important and transformative technologies, this explainer article provides a breakdown of how 5G works and how it will play a major role in the Fourth Industrial Revolution.

What: IAB Releases Yearly Video Landscape Report
Why: The key objective of this report provides perspectives on the state of the video advertising ecosystem and educates the advertising marketplace on the growth and value of video in reaching and engaging customers.

What: TV Makers Want a Piece of the Free, Ad-Supported OTT Wave
Why: More TV makers are getting serious about offering free video programming directly through their TV sets, driven by the fact that consumers are spending more time with OTT services, as well as the pursuit of a new, recurring revenue stream.

What: Netflix’s Teen Rom-Coms Are Its Most Rewatched Original Content
Why: According to new data released by the streaming service, “To All the Boys I’ve Loved Before” and “The Kissing Booth” were rewatched by nearly 50 percent of viewers, according to Netflix, which measured original films released between Jan. 1 and Nov. 28.

What: Live Long and Prosper: Network Shows Are Sticking Around
Why: A thought-provoking analysis of the broadcast networks’ prime-time lineups reveals that long-running series airing for a decade or more, both scripted and unscripted, are conspicuously plentiful these days.

What: Who Should Take Advantage of IGTV First?
Why: Instagram will likely position its vertical video app as more of a curated and brand-safe environment than YouTube at a time when its main competitor may be in its most vulnerable state. Here is a summary of why IGTV could be a brand safety oasis.

What: Hulu Launches New Private Marketplace
Why: Slated for a Jan. 1 launch, Hulu is partnering with video management platform Telaria, which has an ad server designed for programmatic and direct-sold video, and connected TV and OTT inventory.

What: Here’s How Santa’s Sleigh Would Look After Makeovers by Apple, Ikea, and Other Big Brands
Why: Giving new meaning to “pimp my ride” here’s how Santa’s transportation of choice would look after redesigns by five companies known for their signature design style, and of course among them is the “iSleigh.”