Addressable Advertising at The Cross Roads of Linear and Digital Video – Jim D’Antoni, Director of Media Sales, DISH Media

Posted 1 month ago by Addressable Advertising at The Cross Roads of Linear and Digital Video – Jim D’Antoni, Director of Media Sales, DISH Media

From a lack of uniformity in measurement to the lingering question of who is more qualified to buy video, digital or tv buyers, Jim D’Antoni breaks down the barriers marketers continue to face in regards to successful holistic video buys. With addressable advertising sitting at the cross roads of linear and digital video, Jim provides valuable insights on what comes next for the video landscape.