Addressable Opens New Doors with Michael Bologna, President one2one Addressable, Cadent

Posted 4 months ago by Addressable Opens New Doors with Michael Bologna, President one2one Addressable, Cadent

Traditional television is still working and it’s still generating a lot of revenue for a lot of companies. But at the same time, the industry is finally ready for TV to be just a little bit more targeted, a little bit better measured, and a lot more accountable. According to Michael Bologna, these three factors have been in play for a while and we’re finally at a point with addressable TV where the data, technology, infrastructure, and the people can deliver a better experience based on today’s fragmented viewer behavior, whether it’s linear TV consumption, cord cutters, or people in the middle. While we’re still not at a point as an industry where we have a single-source solution that simplifies everything, we have the addressable technology that enables us to target and message to consumers in a different way, send different commercials to different households, tie an ad exposure back to the sale of a product or service, and it’s opening the doors wide for marketers.