Breaking Down the Strategy in Creating Impactful Content – Rebecca Coleman, Founder, Something Massive

Posted 12 hours ago by Breaking Down the Strategy in Creating Impactful Content – Rebecca Coleman, Founder, Something Massive

In a day and age when every space is crowded, Rebecca Coleman breaks down some of the strategy behind how the Something Massive team is creating impactful content. From layering digital tools on top of traditional spots to designing for video for a sound-off environment to identifying a differentiator to hone in on and tackling opportunities and challenges in CPG, there are takeaways for every marketer within this interview.