Carpool (not so much karaoke) with Michael Smith, Head of Digital Strategy at Pepsico – Gatorade

Posted 2 years ago by John Bohan

In this drive through the mountains of Park City, Michael Smith, Head of Digital Strategy for Gatorade discusses the challenges he faces in marketing for this powerhouse brand in the age of disruption. From fresh digital approaches like Gatorade Edge, to utilizing micro-influencers like coaches and athletic peers, he shares groundbreaking insights with Socialtyze’s CEO, John Bohan. Watch to learn how Gatorade is informing through social media and augmenting core products through digital experiences in this powerful interview.