Content is Entertainment – Garrett Cohen, VP, Content Strategy, YELLOWPIKE

Posted 2 months ago by Content is Entertainment – Garrett Cohen, VP, Content Strategy, YELLOWPIKE

“Content that doesn’t have a measurable business result is art, not marketing.” Garrett Cohen shares valuable insights in the importance of quality content and creative for any marketer that wants to cut through the white noise that exists in today’s crowded marketplace. Being at any creative shop means you need to be a storyteller; however, a marketer can’t just tell a story they have to tell a story that drives a business outcome that is defined and measurable.