Chicago Roundtable

Sep 20, 2018 / Hotel Allegro

Thanks for your interest! We respond to all requests within two days.


Senior marketing executives will come together to take an in-depth look at the emerging trends in video marketing and address everything from content to platforms, tools to partnerships, and much more.


The Videonomics Chicago Roundtable is part of a series of half-day, invite-only events for senior brand and agency executives in local markets. These roundtables bring together industry pioneers and thought leaders in a smaller, group setting for an afternoon of keynotes, case studies, research, peer-to-peer discussions, and networking sessions. VMA Media curates the agenda based on conversations with brand and agency executives, so these sessions are truly designed by and for marketers.

This year’s Roundtable themes include:

  • Video marketing in an era of Amazon. How CPG, Retail and Finance brands are navigating major media partnerships to create a holistic customer experience.
  • The role of brand marketers, their agencies and tech partners in an age of data privacy controls.
  • Multicultural marketing – prioritizing the right customer and the right message.

Beyond the traditional conference presentation, the Roundtable is designed to not only engage marketers with in-depth discussions on the dynamics of video, media, and marketing, but also to provide attendees with actionable insights to take back to their teams.

For sponsorship inquiries, please contact Chelsea Mathieu (Walker) at


What makes VMA Roundtables unique:

Unbeatable Seniority: As VMA’s most senior-level events, the roundtables boast an attendance of VP-level and above marketing executives. Everyone in the room is more than qualified to speak, and we encourage them to do so.

Audience at Attention: Our signature hollow square is the perfect setup for room-wide conversation. No one sitting in the back row, no one plugging away on their tablets — just comfortable peer-to-peer discussions.

High-Level Networking: These half-day events close with a cocktail reception where you can get to know some of the brightest minds in the business in a more personal setting. Discuss the afternoon’s hot button issues or catch up with old and new friends over good food and even better drinks.

For sponsorship inquiries, please contact Chelsea Mathieu (Walker) at


What past attendees are saying about the Videonomics Roundtable series:


“The peer-to-peer ’roundtable’ approach used by VMA Media is a unique difference that really adds value. They provide a venue where I can really hash out solutions to marketing issues, or surface future trends, in the company of peers.”

    Jonathan Anastas, CMO, LiveXLive & Slacker Radio, LiveXLive Media, Inc.


“The Videonomics Roundtable is a well-curated representation of our industry, offering context and perspective from brand marketers, media and creative agencies, publishers, and technology providers. There was consistent and valuable participation from the group, which helped lead to relevant networking and follow up opportunities. I was glad to participate and hope that the attendees learned from me as much as I learned from them.”

    Scott Clark, Consultant, Business Development at Innovid


“The Videonomics topic is pretty interesting. It’s been an inflammatory issue to date, but TV and Digital executives have got to get together. The truth is that TV events have a few digital marketers and digital events have a few TV people, but there is no one place where this conversation is happening.”


    Kris Magel, President, DAN Media Clients, Dentsu Aegis Network

- The Venue -

- Confirmed Brands & Agencies Include -

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1:30 pm - 2:00 pm

Registration & Networking

3:40 pm - 4:00 pm


4:00 pm - 4:30 pm

How TV is Changing

There were two different, concurrent revolutions. Digital video was created from scratch; the story of new distribution, formats, and consumption...we have seen this covered every day in the trades. Videonomics at its core. TV’s revolution is no less impressive. TV’s infrastructure has been largely rebuilt from the ground up. It has new transaction models. It barely resembles TV. It is “TV”.

Broadcast, cable, CTV, Advanced TV, in order to take advantage of these platforms marketers have to understand:

1. Major shift in the way content is distributed
2. Major shift in the way content is counted and connected
3. Major shift in the way media will be bought and sold

It’s time to start taking full advantage of “TV”.

4:30 pm - 5:30 pm

Group Wide Discussion: The Liquidity of Video

Revolution breeds opportunity. We now have liquidity between “TV” and digital. Methods and technology between the platforms may vary; however, you can now achieve both targeting and scale across “TV” and digital.

Terrific, we’ve landed in the promise land! . . .only wait a minute, now what?

When there is more opportunity than ever, where do you start? Do you have the people in place? Are you duplicating targeting efforts? Do you have the right content for each of these platforms? Are your partners providing you with the right analytics?

Technically all of this is possible. In this room wide session, we’ll discuss solutions marketers and their partners are deploying to make the possible practical.

5:30 pm - 7:00 pm

Cocktail Reception

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Hotel Allegro


The Loop’s boutique gem

We like our pours heavy at Kimpton Hotel Allegro. And when it comes to nostalgia, there is no doubt we pour it on generously. Think mid-century moxie and old school glamour with a modern twist. A storied sight in Chicago’s Loop, this haute bastion is a destination in and of itself. Stroll through our door and be transported to an era of bygone pomp and circumstance. Indulge in a timeless cocktail at the Bar Allegro while you drink it all in.

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