Chicago Roundtable

May 2, 2012 / 1:30 PM - 8 PM / U.S. Cellular Field

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How can TV and Digital come together to improve video marketing?

Between conversations with senior marketing executives, an in-depth look at how marketers are finding success with mobile video, and case studies on integrated marketing followed by a lively discussion on how to make integrated work better for marketers and media companies, the Roundtable will make for a powerful afternoon.

Video marketing is fractured with clear lines of separation in most marketing organizations between TV and Digital. We have created the only industry forum that brings together leaders from both sides of the spectrum. The Videonomics Roundtable is a half-day event designed to engage marketers with in-depth discussions on the dynamics of video, media, and marketing. Senior brand and agency executives will gather in one of the top media markets for an afternoon of keynotes, case studies, research, integration techniques, peer-to-peer discussions, and networking sessions.

Board member Kris Magel, Initiative, said it best, “The Videonomics topic is pretty interesting. It’s been an inflammatory issue to date, but TV and Digital executives have got to get together. The truth is that TV events have a few digital marketers and digital events have a few TV people, but there is no one place where this conversation is happening.”

- The Venue -

1:30 pm - 2:30 pm

Opening Networking & Registration

2:30 pm - 2:40 pm

Opening Remarks

2:40 pm - 3:10 pm

Comscore: It’s All About ROI

As brands run preroll, dive deep into social, run videos across ad networks, target on mobile, and make use of the latest set top devices a standard set of metrics becomes a must not nice to have. ComScore works with brands and their agencies every day to help navigate this fragmentation. Hear how brands are focusing in on metrics that matter.

3:10 pm - 3:40 pm Using Video To Stand Out In a Competitive Market

Want to find out how, a site that reaches over 10 million car shoppers each month, drives consumer relevancy through integrated video programs? Its secret: focusing on premium content, creating strong ownership and voice to drive the brand needle forward; their #1 objective.

3:40 pm - 4:10 pm

Girl Power: A Participation Platform As Catalyst To Creative Content

To mark it’s 100th anniversary, the Girl Scouts of the USA has launched an unprecedented multimedia effort to empower the next generation of women leaders. Understanding that the Girl Scouts of the USA could no longer rely on their strong heritage to continue to be relevant for the next 100 years, the organization recognized the importance of the evolution of storytelling to breakthrough today. A behind the scenes look at the creation of the “ToGetHerThere” participation platform and visual storytelling that is resonating across generations, genders and ethnicities.

4:10 pm - 4:30 pm


5:00 pm - 6:00 pm

Start-Up Showcase

Be among the first to hear from exciting early stage start-ups. Presented by DMR Partners, three start-ups will have ten minutes each to tell their story and then answer questions from marketing executives. This session will provide detail on actionable ways for marketers to take advantage of new opportunities in video. Who knows, you may just find your next marketing partner…

6:00 pm - 6:30 pm

Guest Speaker

6:30 pm - 9:30 pm

Dinner And Baseball

4:30 pm - 5:00 pm

Leveraging Video To Gain a Competitive Advantage In Hyper Competitve Markets

Telisa Yancy is the director of advertising, brand and media for American Family Insurance. Within her first 12 months at American Family, Yancy piloted an innovative marketing campaign that changed the way people think about insurance. Along with her internal team and media agency, Yancy brought together powerhouse media properties, NBC Universal Digital Studios, MSN and CBS Radio Network, to achieve the right balance between educating consumers through entertainment and driving business. They created three original programs that communicated a single-focused idea that today’s families are unique and American Family is best suited to meet their unique needs.

Before joining American Family, Yancy was a subject-matter expert and marketing innovation strategist for nonprofits, emerging media and consumer marketing brands, as well as venture capital and start-up funds. She served as vice president of global media, entertainment and multicultural marketing for Burger King Corp. She served in a variety of marketing positions for Ford Motor Company at the regional, national and global level.

Yancy holds an MBA from Kellogg Graduate School of Business, Northwestern University and a bachelor’s degree in business administration from the University of Illinois at Urbana-Champaign College of Business.

U.S. Cellular Field

333 West 35th Street
Chicago, IL

Conference & Learning Center

This state-of-the-art facility within the ballpark allows you to mix business with baseball. The Conference and Learning Center offers an amphitheater-style auditorium equipped with the latest in communication and presentation technology. DIAMOND SUITE at U.S. CELLULAR FIELD: First-class service while you enjoy exciting White Sox baseball! Each Diamond Suite offers theater-style seating, a socializing area, flat screen televisions and a climate-controlled environment.