Apr 4, 2019 / 1:30 - 7:00 / W Chicago - Lakeshore

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TV and Digital Together At Last

Senior marketing executives will come together to take an in-depth look at the emerging trends in video marketing and address everything from content to platforms, tools to partnerships, and much more.


The Videonomics Chicago Roundtable is part of a series of half-day, invite-only events for senior brand and agency executives in local markets. These roundtables bring together industry pioneers and thought leaders in a smaller, group setting for an afternoon of keynotes, case studies, research, peer-to-peer discussions, and networking sessions. VMA Media curates the agenda based on conversations with brand and agency executives, so these sessions are truly designed by and for marketers.

Beyond the traditional conference presentation, the Roundtable is designed to not only engage marketers with in-depth discussions on the dynamics of video, media, and marketing, but also to provide attendees with actionable insights to take back to their teams.

For sponsorship inquiries, please contact Nicole Healy at


What makes VMA Roundtables unique:

Unbeatable Seniority: As VMA’s most senior-level events, the roundtables boast an attendance of VP-level and above marketing executives. Everyone in the room is more than qualified to speak, and we encourage them to do so.

Audience at Attention: Our signature hollow square is the perfect setup for room-wide conversation. No one sitting in the back row, no one plugging away on their tablets — just comfortable peer-to-peer discussions.

High-Level Networking: These half-day events close with a cocktail reception where you can get to know some of the brightest minds in the business in a more personal setting. Discuss the afternoon’s hot button issues or catch up with old and new friends over good food and even better drinks.

For sponsorship inquiries, please contact Chelsea Mathieu (Walker) at


What past attendees are saying about the Videonomics Roundtable series:


“The peer-to-peer ’roundtable’ approach used by VMA Media is a unique difference that really adds value. They provide a venue where I can really hash out solutions to marketing issues, or surface future trends, in the company of peers.”

    Jonathan Anastas, CMO, LiveXLive & Slacker Radio, LiveXLive Media, Inc.


“The Videonomics Roundtable is a well-curated representation of our industry, offering context and perspective from brand marketers, media and creative agencies, publishers, and technology providers. There was consistent and valuable participation from the group, which helped lead to relevant networking and follow up opportunities. I was glad to participate and hope that the attendees learned from me as much as I learned from them.”

    Scott Clark, Consultant, Business Development at Innovid


“The Videonomics topic is pretty interesting. It’s been an inflammatory issue to date, but TV and Digital executives have got to get together. The truth is that TV events have a few digital marketers and digital events have a few TV people, but there is no one place where this conversation is happening.”


    Kris Magel, President, DAN Media Clients, Dentsu Aegis Network

- The Venue -

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1:30 pm - 2:00 pm

Registration and Continental Lunch

1:30 pm - 6:00 pm

Video Interview Booth

2:00 pm - 2:05 pm

Host Kick-off

2:05 pm - 2:25 pm

Cashing in on Viral Content

Viral videos come and go, and often have a short-lived lifespan. How can your brand strike when the iron is hot and capitalize on the spotlight?

Stance Socks saw the 2017 video of North Carolina public school teacher, Barry White, Jr. running down his line of 5th grader, greeting each student with their own secret handshake and knew there was an opportunity there. Stance tracked White down for the opportunity to repurpose the existing video content to produce an impactful ad for its Uncover the Uncommon back-to-school campaign.

Learn more about how Stance and the team at Advantage Mrkt utilized existing content to create a brand-focused ad to enhance awareness via paid streaming and social.

2:25 pm - 2:45 pm

Brand Case Study

2:45 pm - 4:00 pm

Group Wide Discussion: Planning Holistic Video in a Fragmented Media Environment

Holistic video planning is a noble goal, but there are challenges in today’s fragmented and ever-expanding media environment. In this group wide discussion, we’ll leverage the room’s expertise to determine the best way to plan out video across TV, CTV, OLV, etc. Topics we’ll address include:

• Cross-platform measurement – the tradeoffs from direct vs. going through a single platform
• Mid-campaign optimization – what do you look at and how do you optimize?
• Targeting and Creative - what’s the best approach to coordinating creative and media together?
• Team Structures – how do you incentivize both media and creative to work together effectively?
• Resource Constraints - how do you leverage partners to solve for the challenges above?

4:00 pm - 4:20 pm

Networking Break

4:20 pm - 5:30 pm

Group Wide Discussion: Changing the Way We Think About Success

In a world where we have traditionally used demographic CPM’s as one measure of success: lower CPM’s equal better and mitigating inflation is a win. However, we now live in a fragmented media landscape where linear tv ratings decline year-over-year, dollars remain flat and CPM inflation is a reality. We have both more data than ever and the ability to transact against audiences while looking at the impact on business outcomes.

In this group wide conversation, we will challenge the room to change the conversation about what commercial success looks like when evaluating a media buy. How do we think not just about efficiency, but effectiveness?

5:30 pm - 7:00 pm

Networking Reception

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W Chicago - Lakeshore

644 North Lake Shore Drive
Chicago, IL

A Room with a View

This luxury hotel has always been the hottest gathering spot in Chicago and to amplify your W experience they have gone sleeker, sexier, and sassier than ever before with their recent $38 million dollar redesign. You’re invited to see for yourself all new guestrooms, meeting space, public space, and their brand new restaurant, CURRENT. Towering over Lake Michigan, W Chicago Lakeshore radiates what's new/next in the city at the water's edge. Here urban energy collides with a glamorous escape; tall shadows of the looming skyline cascade onto the glittering waters of Lake Michigan, reflecting and revealing layers of the city's architectural ingenuity.

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