A Sanctioned Event of the 2016 Sundance Film Festival
- Invitation-Only Event -
Digital Storytelling will take place on the eve of the 2016 Sundance Film Festival. Presented by leading digital video innovators, the event will broaden the landscape of digital content through the collaboration of creators and marketers, establishing a community to drive new partnerships and innovation. Digital Storytelling is being presented by the major innovators in digital video and will include marketing and agency executives by invitation. Presentations will explore how the creative community is leveraging new and emerging technology to advance the art of storytelling. Bookmark this site for future details.
- Speakers -
- The Venue -
2:00 pm - 2:45 pm
Registration & Networking Reception
2:45 pm - 2:50 pm
2:50 pm - 3:00 pm
Technology and the Future of Storytelling
3:00 pm - 3:20 pm
WHAT WE TEACH GIRLS – Presented by Maker Studios
WHAT WE TEACH GIRLS looks at what girls are being taught in four corners of the globe- how they are limited and how they are empowered. This anthology series will be an impassioned and immediate portrait following along as girls get an education or mis-education in domestic skills, sexual education, math/science, religion, history, and physical education.
3:20 pm - 3:35 pm
Storytelling and the Innovators Dilemma – Presented by Huffington Post
In 2005, The Huffington Post disrupted the way news and information is created, distributed, and consumed. We’re looking to do the same thing when it comes to digital storytelling. But in a world of mobile screens, proliferating social platforms, VR + 360 video, distributed content, binge viewing, and running times ranging from 6-seconds to multiple hours, how do storytellers and brands maintain a connection with their audience? How can they unlock the power of narrative if technology and innovation keep changing the combination?
3:35 pm - 3:50 pm
Be Brave. Be Relevant. Be Courageous – Helping Brands Find Their Stories.
As the pioneer of the twenty-four hour news-cycle, CNN’s rich history in video storytelling has shaped the media landscape for decades. Building on this commitment to brave, industry-leading, relevant content, Courageous is charting new paths in brand storytelling by harnessing journalistic instincts to drive compelling narratives. Join Michal Shapira and Otto Bell for a dive into the studio’s approach to helping brands find their stories.
3:50 pm - 4:10 pm
The Speed of Storytelling – Presented by Zefr
Culture shifts constantly, and for brands connecting with consumers they have to be ready to move just as fast. It’s no longer about upfronts - it’s about real-time. The stars and trends of today can be irrelevant in weeks. ZEFR, a videoID technology company, will provide a view into how to accelerate the speed of brand storytelling and prepare for culture in real time.
4:10 pm - 4:30 pm
Leaving a Laughing Impression – Presented by Above Average
When it comes to the best branded content, comedy is hard to beat. Comedy is a genre that time and again delivers a story and a message that gets remembered, and we promise you will remember this presentation with Above Average network partner Dave Ahdoot.
4:30 pm - 4:45 pm
4:45 pm - 5:05 pm
Creativity and Creators: How brands are connecting in a post-linear world – Presented by Fullscreen
Audiences are leaving linear television and traditional ad messages are becoming ineffective. How can brands break through? Two of today's biggest digital media stars will speak to the new language of digital video and what they've been dreaming of creating next.
5:05 pm - 5:20 pm
The merging of content and messaging: What Snapchat represents and why you should pay attention – Presented by Naritiv
The same app a 15 year old sends a video of the shoes she just bought to her 5 best friends is where 3M+ fans watched a DJ in Miami give his keys to success for the day. We’ll explore why this matters and what the next generation considers premium content.
5:20 pm - 5:35 pm
Creativity & the Future of Brand Advertising – Presented by true[X]
We live in an on-demand, interactive world where consumers are now more in control of their content experience. We'll explore the future of advertising and the role brands, agencies and publishers can play in evolving modern day media and storytelling through advertising whereby the message actually reflects - and is delivered by - the right medium.
5:35 pm - 5:55 pm
Twitter Fireside Chat: Storytelling Through Sight, Sound and Motion
Join Jen Prince (Twitter) and Cassian Elwes (Producer, Dallas Buyers Club) for a candid conversation about Twitter's live connection to culture through entertainment. Learn more about the impact of social media on finding influential audiences & the next great storytellers using sight, sound & motion.
5:55 pm - 6:15 pm
Math and Magic: How Hulu combines creativity and data to drive viewing
Streaming services like Hulu have made it possible to access huge libraries of premium content on-demand. But, with so many shows and movies available to watch at all times, how do you guide viewers and leverage data in a way that naturally lends itself to discovery? Join Hulu’s Chief Marketing Officer Jenny Wall for a conversation around marrying data with a little bit of creativity and human touch to surface the right story to the right person.
6:15 pm - 7:15 pm
7:15 pm - 8:30 pm
Dinner & Video Screenings
8:30 pm - 10:30 pm
After Dinner Party
Stein Eriksen Lodge
7700 Stein Way
Park City, UT 84060
Best Hotel in Park City
Named after Norwegian Olympic Gold Medal skier Stein Eriksen and nestled mid-mountain at Deer Valley Resort, the lodge is a European getaway in the heart of Park City. More than a resort hotel, the Stein Eriksen Lodge Deer Valley has become a legend in its own right, offering guests an escape from the hustle and bustle of everyday life through luxurious accommodations,world-class dining and legendary service. This iconic ski-lodge will provide the perfect venue for a gathering of digital video innovators at the 2016 Sundance Film Festival.