How can marketers insure that their videos are reaching the right eyes?
Senior marketing executives will take an in-depth look at everything from attribution and strategy to ad fraud and video viewability, supplemented by brand case studies with YouTube and Facebook.
The Videonomics Roundtable is a half-day event designed to engage marketers with in-depth discussions on the dynamics of video, media, and marketing. At this event, senior brand and agency executives will gather in one of the top media markets for an afternoon of case studies, peer-to-peer discussions, and networking sessions surrounding today’s most pressing challenges and opportunities: attribution, ad fraud, viewability, integration of data, and tactical and organizational strategies.
“The peer-to-peer ’roundtable’ approach used by Videonomics is a unique difference that really adds value. They provide a venue where I can really hash out solutions to marketing issues, or surface future trends, in the company of peers.”
– Jonathan Anastas, VP Global Brand Marketing, Head of Digital, Activision
- Speakers -
- The Venue -
1:30 pm - 2:00 pm
Opening Networking & Registration
2:00 pm - 2:15 pm
State of Attribution Technology
Level set on current capabilities in attribution technology. Brief review of the capabilities of three attribution vendors, focusing on the depth of the attribution and cycle times.
2:15 pm - 3:00 pm
Roundtable: Playing the Attribution Game
Given the capabilities and cycle times of attribution technology, we will discuss what needs to change for the client to extract the full value of the investment in attribution tech. Can the attribution results really be leveraged while the campaign is live? Or, it is merely a historical report that “proves” what worked? Specifically, we will discuss the barriers to implementing the results of the attribution during the campaign. What changes in the planning and buying processes? What is required of the client? Do we move away from reach and frequency? How does that change the transaction with the media company?
3:00 pm - 4:00 pm
Video Viewability Standards and Fraud Workshop
With ad fraud articles released seemingly every day and last summer’s Video Viewability standard ratification, advertisers still have plenty of questions on how to protect their media buys. In this session we will answer questions about the new guidelines, tackle what these guarantees mean, what technologies are being brought to bare, and what standards advertisers are setting for their media buys.
4:00 pm - 4:15 pm
4:15 pm - 4:30 pm
RPA Presents: A Case Study on Branded Social Video
YouTube ad revenue keeps growing, while autoplay ads fueled Facebook’s recent emergence as a killer video ad platform. With many nuances between the two platforms and tremendous opportunities for targeting, scale and engagement on both, how can you plan for success? This case study by RPA will cover strategic implications of these two dominant video ad platforms as well as insights from a new campaign for the launch of the all-new Apartments.com.
4:30 pm - 5:30 pm
Roundtable: Battle for Video Eyeballs: Facebook vs YouTube
The battle for video eyeballs is raging across YouTube and Facebook. Or so the marketing media tells us. Regardless of who is the bigger giant at any given moment these site are both massive and require an understanding of the platform’s strengths and weaknesses. What are the implications of how users are using each site? Are these completely different types of user experiences? What are the differences in demographics?
At last year’s LA Roundtable we learned the perils of using YouTube as a dumping ground. This time around we’ll be looking at how to take advantage of two massive platforms for distributing your video including how they compare and contrast.
5:30 pm - 7:00 pm
Four Seasons Los Angeles at Beverly Hills
300 South Doheny Drive
Los Angeles, CA 90048
A Glamorous Luxury Hotel
From sun-filled guest rooms featuring private step out balconies to award winning see-and-be-seen dining, Four Seasons Hotel Los Angeles at Beverly Hills is a city icon, buzzing with energy and excitement. At the center of one of the most diverse and exciting destinations in the world, Four Seasons Hotel Los Angeles offers a glamorous yet understated urban oasis that has made it the long-time favorite of Hollywood celebrities, Angelenos and International visitors alike.