TV and Digital: Together at Last
Senior marketing executives will come together to take an in-depth look at the emerging trends in video marketing and address everything from content to platforms, tools to partnerships, and much more.
- Hosted by -
- Industry-Sourced Conversations -
Video marketing is fractured with clear lines of separation in most organizations between TV and Digital, but the most successful campaigns are born from marketers who know how to best utilize both in harmony. VMA Media has created the only industry forum that brings together leaders from both sides of the spectrum to address today’s most pressing challenges and opportunities.
The Videonomics New York Roundtable is part of a series of half-day, invite-only events for senior brand and agency executives in local markets. These roundtables bring together industry pioneers and thought leaders in a smaller, group setting for an afternoon of keynotes, case studies, research, peer-to-peer discussions, and networking sessions. The roundtable is designed to not only engage marketers with in-depth discussions on the dynamics of video, media, and marketing, but also to provide attendees with actionable insights to take back to their teams. VMA Media curates the agenda based on conversations with brand and agency executives, so these sessions are truly designed by and for marketers.
What makes VMA Roundtables unique:
Unbeatable Seniority: As VMA’s most senior-level events, the roundtables boast an attendance of VP-level and above marketing executives. Everyone in the room is more than qualified to speak, and we encourage them to do so.
Audience at Attention: Our signature hollow square is the perfect setup for room-wide conversation. No one sitting in the back row, no one plugging away on their tablets — just comfortable peer-to-peer discussions.
High-Level Networking: These half-day events close with a cocktail reception where you can get to know some of the brightest minds in the business in a more personal setting. Discuss the afternoon’s hot button issues or catch up with old and new friends over good food and even better drinks.
For sponsorship inquiries, please contact Chelsea Walker at Chelsea@vmamedia.com
What past attendees are saying about the Videonomics Roundtable series:
“The peer-to-peer ’roundtable’ approach used by VMA Media is a unique difference that really adds value. They provide a venue where I can really hash out solutions to marketing issues, or surface future trends, in the company of peers.”
– Jonathan Anastas, VP, Global Head of Digital & Social Marketing at Activision
“The Videonomics Roundtable is a well-curated representation of our industry, offering context and perspective from brand marketers, media and creative agencies, publishers, and technology providers. There was consistent and valuable participation from the group, which helped lead to relevant networking and follow up opportunities. I was glad to participate and hope that the attendees learned from me as much as I learned from them.”
– Scott Clark, VP, Head of Brand Partnerships at Innovid
“The Videonomics topic is pretty interesting. It’s been an inflammatory issue to date, but TV and Digital executives have got to get together. The truth is that TV events have a few digital marketers and digital events have a few TV people, but there is no one place where this conversation is happening.”
– Kris Magel, Chief Investment Officer at Initiative
- Speakers -
- The Venue -
1:30 pm - 2:00 pm
2:00 pm - 2:05 pm
2:05 pm - 2:25 pm
Visiting the off-limits: How Vr and 360 Video can bring a brand’s depths to the foreground
How and why Chevron opened up a remote location for the public to virtually explore
2:25 pm - 2:45 pm
Video In A Mobile Marketing World
Measure actual business results driven by video in a mobile world, specifically FB, (time spent, brand recall/favorability at different times spent, etc.).
2:45 pm - 3:05 pm
online video trends today and beyond
For the sixth consecutive year, digital video has been growing at a seemingly unstoppable rate. For many in the video space, this is a great problem to have. But video still has its challenges, and as companies strive to move their businesses forward, they are faced with new technologies, evolving formats and emerging trends. At AOL, we are taking a closer look into the areas of disruption in our industry that are creating more change in the past 5 years than we have seen in the past 50. In this session, we’ll share our findings from a research study on the state of online video today, where the industry is going and how can brands drive successful video campaigns.
3:05 pm - 4:00 pm
Group Wide Discussion: Give and take – how are marketers balancing targeting and scale
Sometimes it feels like it’s TV vs. Digital. The New vs. the Old. The Broad vs. the Targeted. But the truth is, we need to balance both broad based awareness and targeted conversations to succeed. We need to balance between and use all of our tools. Consumers use all of their screens together, and so should we. So let’s talk about balance. How do you balance TV and Digital in your media? How can they best work together? What stands in the way and how do we clear a path to achieve balance and have everything work together?
4:00 pm - 4:15 pm
4:15 pm - 4:35 pm
How Ad Fraud Messes Up Measurement – A Deeper Dive
Ad fraud bots create fake traffic, impressions, and clicks. Analytics platforms faithfully record these actions. Good guys need to understand what bots can do so they can identify and clean up fraudulent metrics to ensure accurate measurement and reduce the risk of inadvertently sending more money to the bad guys. See first hand examples from Dr. Augustine Fou's research and join a deeper discussion with peers from the front lines of the war on ad fraud.
4:35 pm - 5:45 pm
Group Wide Discussion: Getting Real About This Damned Measurement Thing
Does measurement around TV, mobile video, your long form content plays, social, and VOD keep you up at night? In this room wide conversation, executives who are dealing with these issues day to day will discuss how they are collecting the data they need to make informed decisions around their (and their client's) marketing efforts. Of equal import, we'll share how marketers are using the data they collect to not only affect their media buys but make better decisions of what stories to tell.
5:45 pm - 7:00 pm
Networking Cocktail Reception
Grand Hyatt New York
109 E 42nd Street
New York, NY 10017
centrally located in the heart of New York City
Adjacent to Grand Central station, this sophisticated Midtown hotel is 13 minutes' walk from Times Square and 14 minutes' walk from the Empire State Building.