TV AND DIGITAL: TOGETHER AT LAST
Senior marketing executives will come together to take an in-depth look at the emerging trends in video marketing and address everything from content to platforms, tools to partnerships, and much more.
- Hosted by -
- INDUSTRY-SOURCED CONVERSATIONS -
Video marketing is fractured with clear lines of separation in most organizations between TV and Digital, but the most successful campaigns are born from marketers who know how to best utilize both in harmony. VMA Media has created the only industry forum that brings together leaders from both sides of the spectrum to address today’s most pressing challenges and opportunities.
The Videonomics New York Roundtable is part of a series of half-day, invite-only events for senior brand and agency executives in local markets. These roundtables bring together industry pioneers and thought leaders in a smaller, group setting for an afternoon of keynotes, case studies, research, peer-to-peer discussions, and networking sessions. The roundtable is designed to not only engage marketers with in-depth discussions on the dynamics of video, media, and marketing, but also to provide attendees with actionable insights to take back to their teams. VMA Media curates the agenda based on conversations with brand and agency executives, so these sessions are truly designed by and for marketers.
What makes VMA Roundtables unique:
Unbeatable Seniority: As VMA’s most senior-level events, the roundtables boast an attendance of VP-level and above marketing executives. Everyone in the room is more than qualified to speak, and we encourage them to do so.
Audience at Attention: Our signature hollow square is the perfect setup for room-wide conversation. No one sitting in the back row, no one plugging away on their tablets — just comfortable peer-to-peer discussions.
High-Level Networking: These half-day events close with a cocktail reception where you can get to know some of the brightest minds in the business in a more personal setting. Discuss the afternoon’s hot button issues or catch up with old and new friends over good food and even better drinks.
For sponsorship inquiries, please contact Chelsea Mathieu (Walker) at Chelsea@vmamedia.com
What past attendees are saying about the Videonomics Roundtable series:
“The peer-to-peer ’roundtable’ approach used by VMA Media is a unique difference that really adds value. They provide a venue where I can really hash out solutions to marketing issues, or surface future trends, in the company of peers.”
– Jonathan Anastas, CMO, LiveXLive & Slacker Radio at LiveXLive Media, Inc.
“The Videonomics Roundtable is a well-curated representation of our industry, offering context and perspective from brand marketers, media and creative agencies, publishers, and technology providers. There was consistent and valuable participation from the group, which helped lead to relevant networking and follow up opportunities. I was glad to participate and hope that the attendees learned from me as much as I learned from them.”
– Scott Clark, Consultant, Business Development at Innovid
“The Videonomics topic is pretty interesting. It’s been an inflammatory issue to date, but TV and Digital executives have got to get together. The truth is that TV events have a few digital marketers and digital events have a few TV people, but there is no one place where this conversation is happening.”
– Kris Magel, President, DAN Media Clients, Dentsu Aegis Network
- Speakers -
- The Venue -
1:30 pm - 2:00 pm
Registration and Continental Lunch
2:00 pm - 2:05 pm
2:05 pm - 2:25 pm
What Are Your Blind Spots in Digital Marketing
Everyone now uses fraud detection tech and viewability measurement in their campaigns. Everything's fine, right? Bad guys love that you think that, because you'll keep spending and they can keep taking your money. Independent ad fraud researcher, Dr. Augustine Fou will share data that shows ad fraud is still plaguing campaigns and teach marketers what to do about it themselves.
2:25 pm - 2:45 pm
A LOOK AT IKEA’S PERSONALIZED VIDEO APPROACH
Producing stunning video content has been no challenge for IKEA, however as the video space oversaturates, content quality alone will not be enough to stand out. Brands are not just competing against brands, but face a battle for attention against publishers, influencers and even friends.
There has been a shift to tailor video assets to uniquely fit each platform it lives on, helping brand content to pop in the feed. However, during the busy holiday season IKEA sought to take personalization a step further to stand out in the noisest marketing season. Instead of broadcasting a singular holiday message that is customized by platform, IKEA designed a video strategy that customized the message to audience needs. Generating a connection that dug deeper than what video format alone can supply.
2:45 pm - 3:55 pm
Group Wide Discussion: Delivering on the Promise of Programmatic
Things have never been more complicated than they are today. Marketers are using more media vehicles, more ad servers, more programmatic partners, more 3rd party tracking devices with more analytics dashboards. In this session we’ll dive into how brands and agencies are navigating using all the available tools together to deliver on the promise of programmatic.
3:55 pm - 4:15 pm
4:15 pm - 4:35 pm
Modern Marketers and The Connected Consumer
Nearly two-thirds of US households now have a connected TV device in their homes, spending nearly 8 billion hours streaming content and ads each month. What does this new connected living room mean for how viewers engage and how brands can reach them? In this presentation, Marissa McArdle, VP of Product Leadership at Nielsen, will explore the media behaviors of the connected consumer and discuss what it all means for the modern marketer.
4:35 pm - 5:45 pm
Group Wide Discussion: Holistic targeting and measurement across both digital and TV
5:45 pm - 7:00 pm
W New York – Union Square
201 Park Avenue South
New York, NY
W NEW YORK UNION SQUARE
You'll be centrally located in New York with a stay at W New York - Union Square, steps from Union Square and close to New York University. This 4.5-star hotel is close to Empire State Building and Macy's.