How can TV and Digital come together to improve video marketing?
Between a Nielsen led discussion on what the industry needs for true cross platform measurement and open forums led by advisors regarding issues plaguing the industry & the value of content, the Roundtable will make for a powerful afternoon.
Videonomics is a series of marketing summits, of which David Cohen, UM; Maureen Bosetti, ZenithOptimedia; and a number of other media leaders serve on the board. The NYC Roundtable will bring together 40 top brand marketers and agency execs in a meaningful way, to try and break down some of the institutional barriers that exist in video advertising today.
Board member Kris Magel, Initiative said it best, “The Videonomics topic is pretty interesting. It’s been an inflammatory issue to date, but TV and Digital executives have got to get together. The truth is that TV events have a few digital marketers and Digital events have a few TV people but there is no one place where this conversation is happening.”
- Speakers -
- The Venue -
1:30 pm - 2:00 pm
Networking & Registration
2:00 pm - 2:15 pm
We Have Seen Television’s Future — So When Will it Arrive?
With video advertising jumping from TV to online, tablets and smartphones marketers dream of putting their most powerful messages in front of consumers in new ways and at new times but reality frustrates their efforts.. Meanwhile, a vision of TV becoming more targetable, measurable, and data-driven promises greater efficiency and effectiveness but remains elusive. Have we yet reached the inflection point where these long-promised capabilities become a reality? If so, how will the well-established industry structures and relationships be overhauled? Forrester Principal Analyst Jim Nail will provide a provocative look at the future of television and video advertising.
2:15 pm - 3:00 pm
Cross-Platform Measurement Today…and Tomorrow
Media consumption is strongly cross-platform today, spurred by the explosion in device diversity and broadband access, and the digitalization of premium content. Nielsen’s Chris Louie and Mark Hosbein will delve into what this means for the marketplace, what clients have learned thus far, questions continuing to plague the industry and—perhaps most importantly—what tomorrow looks like.
3:00 pm - 4:00 pm
Issues Plaguing the Industry – Part 1
Representatives from different facets of the video universe share their pain points surrounding the buying and selling of video.
Goals: To surface issues and take a first whack at getting movement towards a less painful buying environment.
4:00 pm - 4:15 pm
4:15 pm - 5:00 pm
Issues Plaguing the Industry – Part 2
5:00 pm - 5:45 pm
Determining the Value of Content
Do views come down to who is watching, the level and quality of content, or do brands want to associate their messages with something more?
5:45 pm - 7:00 pm
Cocktail Networking Reception
Le Parker Méridien
119 West 56th Street
New York, NY
Uptown. Not Uptight.
Situated in the heart of New York City, Le Parker Méridien New York is just steps away from Fifth Avenue shopping, Central Park, and Broadway theatres. Some of the best sites of the city are just minutes away, including Carnegie Hall, Madison Avenue, and Rockefeller Center.
Mixing contemporary culture with its European heritage, Le Méridien creates a culturally refined, meaningful and stimulating atmosphere which inspires participants to celebrate the beauty of a moment and the possibilities for insight that live within common occurrences.