How can TV and Digital come together to improve video marketing?
November’s Roundtable is all about working sessions. There will be no presentations; just a roomful of organized executives working on creating a stronger marketplace. We are excited to be taking on three topics as a group: Bringing automation to TV & digital, Setting viewability standards, and Making the New Fronts better for the marketplace.
Board member Kris Magel, Initiative said it best, “The Videonomics topic is pretty interesting. It’s been an inflammatory issue to date, but TV and Digital executives have got to get together. The truth is that TV events have a few digital marketers and Digital events have a few TV people but there is no one place where this conversation is happening.”
Past Speakers Include:
• Otto Berkes, SVP of Consumer Technology at HBO
• Maureen Bosetti, EVP, Group Director, National Broadcast, Optimedia
• David Cohen, Chief Media Office, UM
• Kevin Conroy, Pres., Interactive Media and Enterprise Development, Univision Communications
• Mark Cuban, Owner of the Dallas Mavericks, Landmark Theaters and Magnolia Pictures
• Robert D’Asaro, U.S. Director, Stream, OMD
• Gian Fulgoni, Executive Chairman and Co-Founder at ComScore
• Michael Hayes, President, Digital Communications, Worldwide, Initiative
• Kirk Heinlein, Director – Marketing Communications, Global Markets Advertising at AT&T
• Scott McKinley, EVP Advertising Effectiveness, Nielsen
• Greg Jacobs, Head of Distribution and Werner Brell, managing director at Red Bull Media House
• Rob King, SVP, Editorial, Digital & Print Media, ESPN
• Kris Magel, EVP, Director National Broadcast, Initiative
• Brian Monahan, VP, Marketing, eCommerce, Wal-Mart Stores, Inc.
• David Pritchard, Emmy Award Winning Producer, Family Guy, Simpsons, Workaholics
• Paul Santello, EVP, Managing Partner, Horizon Media
• Mitch Singer, Chief Digital Strategy Officer, Sony Pictures
• Donnie Williams, Chief Digital Officer, Horizon Media
- Speakers -
- The Venue -
1:30 pm - 2:00 pm
Open Networking & Registration
2:00 pm - 2:05 pm
2:05 pm - 3:35 pm
Groupwide Discussion: Bringing Automation to TV & Digital
In this session the room will work together to identify and move towards building automation into the buying and selling of TV and digital media. Programmatic buying and selling is a divisive topic, this is not what we are seeking to address. We will be addressing the steps advertisers and media companies must take to automate the workflow of transacting media including; standardizing T&Cs, building standard APIs, and more.
3:35 pm - 3:45 pm
3:45 pm - 5:00 pm
Groupwide Discussion: Setting Viewability Standards
Viewabilty is one of the core issues in the unification of a TV & digital marketplace. If an ad is not seen by a consumer how can it be valued as media? As Ad Week’s Mike Shields has covered well, the need for a Viewability standard has hit critical mass. In this session we will be working as a group towards a set of overarching standards as well as ways we can push the industry torwards adhering to these standards.
5:00 pm - 6:00 pm
Groupwide Discussion: Making the New Fronts Better for the Marketplace
With the New Front season right around the corner we are entering the last moments to create change around an emerging marketplace. Major digital publishers have announced a host of changes coming as they tighten the ranks on who presents and media buyers are looking for changes to how media is being pushed their way. In this session both groups will come together to problem solve the greater questions of how the industry will transact premium content moving forward.
6:00 pm - 7:00 pm
Cocktail Networking Reception
242 West 41st Street
New York, NY
A dramatic double stairwell leads guests to TheHall's lower lobby, which offers soaring views
of the upper level and can be used for receptions, registration or pre-event functions. Once guests come through the lower lobby, they enter into TheHall, a sprawling 5,000-square-foot event space that boasts high ceilings, a wireless audio system, wall-mounted plasma TVs and drop-down projection screens.