New York

Mar 21, 2019 / 1:30 - 7:00 / Four Seasons New York

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TV and Digital Together At Last

Senior marketing executives will come together to take an in-depth look at the emerging trends in video marketing and address everything from content to platforms, tools to partnerships, and much more.

- INDUSTRY-SOURCED CONVERSATIONS -

The Videonomics New York Roundtable is part of a series of half-day, invite-only events for senior brand and agency executives in local markets. These roundtables bring together industry pioneers and thought leaders in a smaller, group setting for an afternoon of keynotes, case studies, research, peer-to-peer discussions, and networking sessions. VMA Media curates the agenda based on conversations with brand and agency executives, so these sessions are truly designed by and for marketers.

Beyond the traditional conference presentation, the Roundtable is designed to not only engage marketers with in-depth discussions on the dynamics of video, media, and marketing, but also to provide attendees with actionable insights to take back to their teams.

For sponsorship inquiries, please contact Nicole Healy at Nicole@vmamedia.com

 

What makes VMA Roundtables unique:

Unbeatable Seniority: As VMA’s most senior-level events, the roundtables boast an attendance of VP-level and above marketing executives. Everyone in the room is more than qualified to speak, and we encourage them to do so.

Audience at Attention: Our signature hollow square is the perfect setup for room-wide conversation. No one sitting in the back row, no one plugging away on their tablets — just comfortable peer-to-peer discussions.

High-Level Networking: These half-day events close with a cocktail reception where you can get to know some of the brightest minds in the business in a more personal setting. Discuss the afternoon’s hot button issues or catch up with old and new friends over good food and even better drinks.

For sponsorship inquiries, please contact Chelsea Mathieu (Walker) at Chelsea@vmamedia.com

 

What past attendees are saying about the Videonomics Roundtable series:

 

“The peer-to-peer ’roundtable’ approach used by VMA Media is a unique difference that really adds value. They provide a venue where I can really hash out solutions to marketing issues, or surface future trends, in the company of peers.”

    Jonathan Anastas, CMO, LiveXLive & Slacker Radio, LiveXLive Media, Inc.

 

“The Videonomics Roundtable is a well-curated representation of our industry, offering context and perspective from brand marketers, media and creative agencies, publishers, and technology providers. There was consistent and valuable participation from the group, which helped lead to relevant networking and follow up opportunities. I was glad to participate and hope that the attendees learned from me as much as I learned from them.”

    Scott Clark, Consultant, Business Development at Innovid

 

“The Videonomics topic is pretty interesting. It’s been an inflammatory issue to date, but TV and Digital executives have got to get together. The truth is that TV events have a few digital marketers and digital events have a few TV people, but there is no one place where this conversation is happening.”

 

    Kris Magel, President, DAN Media Clients, Dentsu Aegis Network

- The Venue -

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1:30 pm - 2:00 pm

Registration and continental lunch

1:30 pm - 6:30 pm

Video Interview Booth

2:05 pm - 2:30 pm

Travelodge Case Study

In this breakthrough case study, Jeff Rosenblum will share the strategy and creative for a campaign that went viral and fundamentally impacted the perceptions of a storied brand.

With people seeking more meaningful connections with brands, Travelodge's goal was to create compelling content that could break through the clutter and connect with consumers at a deeper, more emotional level

The Travelarge campaign launched in paid, owned, and earned channels, resulting in millions of video views and social engagements. It has a massive impact on brand perceptions, social conversations and bottom-line revenue.

2:30 pm - 3:00 pm

eMarketer Big Picture View: Understanding the Revolution of Video in a Digital World

It seems the world of consumer video consumption has turned upside down in just a few short years. Not only are consumers watching video on a variety of new devices and platforms, they have more great options for TV, movie and other forms of content than ever before. This creates challenges as well as opportunities for brand marketers who want to engage with consumers with the power of sight, sound, motion and emotion. In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will paint a vivid picture of how the worlds of traditional TV, movie distribution and video streaming are colliding over the next 12 – 18 months, including:

• How time spent with media has shifted dramatically towards digital devices, including mobile screens, connected TVs and OTT services;

• The rising penetration of digital streamers, featuring new forecasts from eMarketer breaking out digital video usage by demographics and viewing of live video;

• Where marketers are channeling their advertising spending in order to better connect with digital consumers;
• How brand marketers are upping their game in terms of marketing attribution and measurement, particularly across linear TV, streaming and cross-platform video buying;

• How programmatic buying is trending across all platforms, including, mobile, digital video and even linear TV;

• Why managing data alone is not sufficient to reach and maintain consumer attention today (marketers need to create Magnetic Content that is inherently compelling, entertaining or useful, or risk being ignored)

3:00 pm - 4:00 pm

Group wide discussion: Changing the Way We Think About Success

In a world where we have traditionally used demographic CPM’s as one measure of success: lower CPM’s equal better and mitigating inflation is a win. However, we now live in a fragmented media landscape where linear tv ratings decline year-over-year, dollars remain flat and CPM inflation is a reality. We have both more data than ever and the ability to transact against audiences while looking at the impact on business outcomes.

In this group wide conversation, Mike Law will challenge the room to change the conversation about what commercial success looks like when evaluating a media buy. How do we think not just about efficiency, but effectiveness?

4:00 pm - 4:20 pm

Networking Break

4:20 pm - 5:45 pm

Group wide discussion: Planning Holistic Video in a Fragmented Media Environment

Holistic video planning is a noble goal, but there are challenges in today’s fragmented and ever-expanding media environment. In this group wide discussion, we’ll leverage the room’s expertise to determine the best way to plan out video across TV, CTV, OLV, etc. Topics we’ll address include:

• Cross-platform measurement – the tradeoffs from direct vs. going through a single platform
• Mid-campaign optimization – what do you look at and how do you optimize?
• Targeting and Creative - what’s the best approach to coordinating creative and media together?
• Team Structures – how do you incentivize both media and creative to work together effectively?
• Resource Constraints - how do you leverage partners to solve for the challenges above?

5:45 pm - 7:00 pm

Networking reception

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Four Seasons New York

57 East 57th Street
New York, New York 10022
United States

Four Seasons Hotel New York

Experience five-star New York hotel living in this modern-deco landmark – like your own personal residence steps from Central Park and Madison Avenue shopping. Enjoy Midtown Manhattan’s exhilarating whirlwind, then return to the serenity and luxury of Four Seasons Hotel New York for breathtaking park and city views.

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