San Francisco Roundtable

Oct 21, 2015 / 1:30 PM - 7 PM / InterContinental San Francisco

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TV and Digital: Together at Last

Senior marketing executives will come together to take an in-depth look at the emerging trends in video marketing and address everything from content to platforms, tools to partnerships, and much more.

- Industry-Sourced Conversations -

Video marketing is fractured with clear lines of separation in most organizations between TV and Digital, but the most successful campaigns are born from marketers who know how to best utilize both in harmony. VMA Media has created the only industry forum that brings together leaders from both sides of the spectrum to address today’s most pressing challenges and opportunities.

The Videonomics San Francisco Roundtable is part of a series of half-day, invite-only events for senior brand and agency executives in local markets. These roundtables bring together industry pioneers and thought leaders in a smaller, group setting for an afternoon of keynotes, case studies, research, peer-to-peer discussions, and networking sessions. The roundtable is designed to not only engage marketers with in-depth discussions on the dynamics of video, media, and marketing, but also to provide attendees with actionable insights to take back to their teams. VMA Media curates the agenda based on conversations with brand and agency executives, so these sessions are truly designed by and for marketers.



What makes VMA Roundtables unique:

Unbeatable Seniority: As VMA’s most senior-level events, the roundtables boast an attendance of VP-level and above marketing executives. Everyone in the room is more than qualified to speak, and we encourage them to do so.

Audience at Attention: Our signature hollow square is the perfect setup for room-wide conversation. No one sitting in the back row, no one plugging away on their tablets — just comfortable peer-to-peer discussions.

High-Level Networking: These half-day events close with a cocktail reception where you can get to know some of the brightest minds in the business in a more personal setting. Discuss the afternoon’s hot button issues or catch up with old and new friends over good food and even better drinks.

For sponsorship inquiries, please contact Chelsea Walker at


What past attendees are saying about the Videonomics Roundtable series:


“The peer-to-peer ’roundtable’ approach used by VMA Media is a unique difference that really adds value. They provide a venue where I can really hash out solutions to marketing issues, or surface future trends, in the company of peers.”

    Jonathan Anastas, VP, Global Head of Digital & Social Marketing at Activision


“The Videonomics Roundtable is a well-curated representation of our industry, offering context and perspective from brand marketers, media and creative agencies, publishers, and technology providers. There was consistent and valuable participation from the group, which helped lead to relevant networking and follow up opportunities. I was glad to participate and hope that the attendees learned from me as much as I learned from them.”

    Scott Clark, VP, Head of Brand Partnerships at Innovid


“The Videonomics topic is pretty interesting. It’s been an inflammatory issue to date, but TV and Digital executives have got to get together. The truth is that TV events have a few digital marketers and digital events have a few TV people, but there is no one place where this conversation is happening.”


    Kris Magel, Chief Investment Officer at Initiative

- The Venue -

1:30 pm - 2:00 pm

Registration & Networking

2:00 pm - 2:05 pm

Opening Remarks

2:05 pm - 2:30 pm

Stop Connecting The Wrong Dots Between Data And Creative

It is fact that data plays a critical role in making smart creative decisions that are grounded in insight. The idea that all creative should be driven by data is inane. A great idea is far more likely to emerge from the gut of a seasoned copywriter than from a spreadsheet. Media today is no longer a function of reach and frequency—it’s an equation of reach, frequency and impact. Impact comes from creative. However, great creative that is not strategically driven is a wasted effort.

In this presentation, Adam Kleinberg, CEO of Traction, iMedia’s 2014 Independent Agency of the Year, will outline various strategies marketers can employ to bridge the gap between data and creativity using case studies for brands like Lenovo,, and Kelly Moore Paints.

2:30 pm - 3:00 pm

Charles Schwab Using TV to Turn Big Media into Niche Media

Data creates a universal opportunity for digital addressability. There are many different types of data we can use to create better efficiency, targeting, or attribution. What activity is more meaningful about a consumer's true passion than the TV they watch in the comfort of their own home? Join Charles Schwab and Samba TV to learn how leading marketers are using granular TV viewership data to address valuable niche audiences on their 2nd and 3rd screens.

3:00 pm - 3:15 pm

Creative vs. Content: The Future of Media

3:15 pm - 4:15 pm

Leapfrogging: Don’t Just Catch Up, Get Ahead

Media and technology are more intertwined and evolving faster than ever before. With the unprecedented growth, there are an increasing number of brands trying to catch up to the changes and understand the best ways to reach, converse and build a relationship with consumers today. Learn how agencies, brands and publishing partners are leapfrogging to push innovation and stay relevant.

4:15 pm - 4:30 pm


4:30 pm - 5:30 pm

Facebook & YouTube: Leveraging Giants to Reach Your Target Audience

Video viewers are flocking to YouTube and Facebook like never before. Regardless of who is the bigger giant at any given moment, these massive sites both require an understanding of their respective strengths and weaknesses. What are the implications of how users are using each site? Are these completely different types of user experiences? What are the differences in demographics?

In previous Roundtables, we learned the perils of using YouTube as a dumping ground. This time around we’ll be looking at how to take advantage of two massive platforms for distributing your video, focusing on how they compare and contrast.

5:30 pm - 7:00 pm

Cocktail Reception

InterContinental San Francisco

888 Howard Street
San Francisco, CA 94103

Iconic San Francisco

The InterContinental San Francisco Hotel, a graceful tower of translucent cool-blue, soars 32 stories above the vibrant South of Market (SoMa) neighborhood of San Francisco, and is among the city's most admired landmarks.