Videonomics Summit

Nov 6 - 8, 2016 / The Ritz-Carlton, Laguna Niguel

Thanks for your interest! We respond to all requests within two days.

The New Age of Video Marketing: Balancing your TV and Digital Investments

Before you can determine where to invest your time, money, and resources, you need to understand what your consumers are watching and where they are watching it.

With TV and digital teams still struggling to work together toward their brand objective, VMA Media has created the only industry forum that brings together leaders from both sides of the spectrum to address today’s most pressing challenges and opportunities.

Videonomics is a 2.5 day invitation-only summit that brings together 200+ executives across brands, agencies, media companies, and service vendors to advance the business of video marketing and advertising. Learn from the marketers and innovative companies that are imagining and building the future of media through a series of presentations, case studies, keynotes, and breakout sessions.


Topics covered at this year’s Videonomics Summit include:

  • Brand storytelling
  • Balancing TV & digital spend
  • Programmatic buying & automation
  • Messaging consumers where they spend their time (snapchat, apps, mobile, etc)
  • Measurement/ROI
  • Addressable and multi-screen advertising
  • Social & mobile video strategy
  • Content creation


What makes VMA Summits unique:

Industry-Sourced Agenda: All content starts with brand and agency interviews; sessions are designed by and for marketers.

Buyer-Only Meeting: We kick off with a closed-door meeting for marketers, allowing brand and agency executives to start the Summit from a common reference point. Through presentations and room-wide dialogue, marketers share success stories, pain points, and resources. We take the vendors out of the equation to foster candid conversation.

Roundtables @ the Summit: All executives that attend Videonomics are qualified to be put on stage — so we do just that. We breakout all attendees, both buyer and seller, in 60-person groups for in-depth discussions on the industry’s most pressing topics. You’ll love our signature sessions!

Voices on Stage: Content and sponsorship are church and state around here. Content is marketers/practitioner led; you will never be blindsided by a sales pitch.

Networking: From wine tasting, poolside massages, and casino nights to cooking competitions, group hikes, and 5k beach runs, we take networking up a notch.

For sponsorship inquiries, please contact Chelsea Walker at


What past attendees are saying about the Videonomics Summit:

“Videonomics breaks the norm of traditional conferences. Lose the panels and keynotes and let’s have an intelligent discussion about the state of marketing today. There’s an inherent realization that your issues and struggles in the market are the same as your peers. Insightful, inspiring, and good fun. Can’t wait for the next one.”

      Drew Lewis, New Media Director at Wunderman


“I have found the Videonomics events to be very useful and always an excellent use of time in our always-busy schedules. They focus on key topics in real time, bring in great perspective, and promote an active dialogue and agenda. Additionally, they help facilitate ongoing conversation to impact change in the marketplace.”

      Michael Law, EVP, Managing Director, Video Investments at Dentsu Aegis Network


“The Videonomics summit was very informative about a range of important topics including the state of mobile, programmatic, content creation and digital video. The group events were very enjoyable and I was able to speak with people at the event who had services I was interested in hearing more about and also connecting with people I hadn’t seen in years. Overall, a summit like this would be very beneficial to decision makers at brands, agencies and vendors.”

      Tom Williams, SVP/Group Account Director at Initiative


“I too often find that industry events have agendas stuffed with self-aggrandizing case studies, or thinly veiled sales pitches. This is exactly why I prioritize Videonomics summits. The team puts forth a clear agenda that focuses on real issues, and I know the room will be full of my peers. Environments like this are rare in our industry.”

      Chris Chesebro, AVP, Digital Marketing at L’Oreal Paris

- Speakers -


- Confirmed Brands & Agencies Include -

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4:00 pm - 7:00 pm

Brand and Agency Only Closed Door Meeting

4:00 pm - 4:15 pm

Power of Relevance: Content, Context and Emotions

Media has worked on the same principles for a long time, reach a lot of people in hopes that a few of the right people are in that group. That ends up with a lot of people seeing ads that are irrelevant to them. With more video media opportunities today than advertisers have ever seen, we were wondering if there might be a better way. Come learn what works and what doesn’t….

4:15 pm - 4:35 pm

The Lowdown on Ad Fraud for Advertisers

Advertisers have deployed technology and relied on new industry standards to reduce wasted ad spend due to fraud and low viewability. But have those actually worked to drive up RoAS (return on ad spend)? Research data suggests that there are still high amounts of ad fraud that remains to be cleaned up and that the fake traffic, impressions, and clicks further corrupt the analytics that advertisers use to measure the success of their campaigns. Hear practical recommendations from Dr. Augustine Fou, independent cybersecurity and ad fraud researcher, on how to measure and mitigate ad fraud using high tech tools and low tech techniques.

4:35 pm - 5:50 pm

Roundtable Discussion

This roundtable discussion will help brands understand how to find, prioritize and remove friction in the consumer journey. It will include brand immersion, brainstorming and mathematical models to help marketers support each other with a fresh perspective about the entire consumer journey. The goal is for each marketer to identify opportunities for turning prospects into customers and customers into evangelists.

In this closed-door session, marketers will find ways to remove consumer friction and discuss organizational constraints that prevent us from capitalizing on this compelling opportunity.

5:50 pm - 6:30 pm

Sponsor Presentations

6:30 pm - 7:00 pm

Cocktail Reception

7:00 pm - 9:30 pm

Opening Reception & Dinner

Join fellow attendees for a night of networking fueled by the beautiful oceanfront scenery, dinner and cocktails.

7:30 am - 8:15 am

Morning “Sweatworking” Activity

Join your peers for an all levels 5k run/walk along the California Coast. You'll not only get the heart pumping, but to take networking to a whole new level. . .it's time to sweatwork!

8:15 am - 9:30 am

Pancake Breakfast

Following the 5k run/walk, attendees will be gather for a full breakfast in the beautiful So Cal sunshine.

10:00 am - 10:30 am

Co-Host Kick-Off

You’ve made it all the way to Dana, how do you make the most of your time here? Join Gloria & Pete as they guide Summit participants through themes we will be exploring over the next two days including technologies and strategies they find extra noteworthy.

10:30 am - 11:10 am

Fireside Chat

Our Summit co-hosts will join ABC President of Sales, Geri Wang and Universal Picture’s EVP, Media, Suzanne Cole for a conversation about brand storytelling in today’s evolving video landscape, redefining TV and how digital best supports brand growth.

11:10 am - 11:30 am

Breaking Down The Influencer Marketing Landscape

With well over 100 new companies in the Influencer Marketing space two things are clear: 1) there’s enormous opportunity 2) it’s a hot mess (WSJ, 6/2016). In this session John will simplify the current landscape by breaking it down into 4 distinct groups while providing insight into the specific search, management and analytical tools needed to run successful campaigns. He will also provide an inside tip that can provide you with over 100% better return on your future buys.

11:30 am - 11:50 am

Why Morals, Missions and Cultural Shifts are Helping Brands Find Their Voice

Join Mandana as she showcase some of their latest and greatest work in both media and creative and truly convey the power of creativity in making strides in culture. In this session she will explore how working with Arby’s, Silk Almond Milk, IFC and CNN have changed their vantage point on the strength of a brand's voice. How do these changes manifest in their work? Think documentaries and political spoofs...we'll let them share the rest…

11:50 am - 12:10 pm

Intuit Helps Small Businesses “own It Every Day” And Fuels Business Growth

There are over 28 million small business owners in the U.S. Yet each one of them, at times, can feel isolated and without a mentor to guide the way. Intuit tapped into their shared hopes, struggles, passions and reasons for being in an original content series, featuring an original piece of video each day for a full year. It was narrowcasted through social platforms, so (unless you’re a small business owner on the side) you probably haven’t yet seen this great example of content marketing that actually drives significant ROI.

12:10 pm - 12:25 pm

Transition Break

12:25 pm - 1:30 pm


Closed door presentations from major media partners, publishers, and cross-platform technology providers exclusive to brand and agency attendees. Hear case studies, exclusive research, and early industry announcements, and get a look at the latest video approaches by today’s leading media companies. (Mandatory for brand and agency attendees)

12:25 pm - 1:30 pm

Seller Lunch

1:30 pm - 1:40 pm

Transition Break

2:10 pm - 2:15 pm

Transition Break

2:15 pm - 3:30 pm

Roundtables @ the Summit

2:15 pm - 3:30 pm

Roundtable A: Making Sense of Measurement

Does measurement around TV, mobile video, your long form content plays, social, and VOD keep you up at night? In this room wide conversation, executives who are dealing with these issues day to day will discuss how they are collecting the data they need to make informed decisions around their (and their client's) marketing efforts. Of equal import, we'll share how marketers are using the data they collect to not only effect their media buys but make better decisions of what stories to tell.

2:15 pm - 3:30 pm

Roundtable B: What’s Your Story? How to Determine and Tell Stories that Matter to Your Audience

Lets face it, video is storytelling. Plenty of brands are taking big risks in concept and budget once they know the stories they should be telling. In this room wide discussion we'll talk about how brands determine their story(s) as well as how they resource their telling. Internal ownership, leveraging agencies, influencers, media partners, and more...brands' have never had so many options to explore.

2:15 pm - 3:30 pm

Roundtable C: How to Make Programmatic and Storytelling Go Hand in Hand

In this room wide discussion, we'll be honing in on one of the main themes of the summit: how do you enable storytelling efficiently? Brand programmatic. As marketers seek to customize voice, presentation, and message for audiences we'll discuss best practices, good examples, and of equal import, who should own your brand's programmatic buying.

3:30 pm - 5:30 pm


7:25 am - 8:20 am

Morning Sweatworking: Yoga

8:00 am - 9:00 am


9:00 am - 9:30 am

Coffee Break

9:40 am - 10:15 am

Videonomics Reality Check

After a day and a half packed full of content, Summit co-hosts Gloria DeCoste and Gabe Gordon tap peers from Constellation Brands, Horizon Media and Fullscreen for a reality check on how summit themes fit in with both the day-to-day and future of their business.

10:15 am - 10:35 am

Facebook And Bernie Sanders 2016: How To Build Video Ad Creative For Mobile

The consumer experience has become mobile-first and video-first. It’s clear that the marketers who adjust the quickest will have a competitive advantage, but how?

The quickest way to adjust is to understand what’s working and what’s not working, which requires good measurement. With a deep understanding of mobile and the various measurement tools available, we have developed three key takeaways: 1) Consumers absorb information at different rates on mobile than they do on other media; 2) The creative that works on mobile must generate attention quickly; 3) Different strategies means different tradeoffs - reach vs. frequency and broad targeting vs. targeting with precision.

In this session, Jesse Goranson, Director of Measurement, North America at Facebook and Keegan Goudiss, Director of Digital Advertising for Senator Bernie Sanders’ 2016 presidential campaign will unpack how, and what tools you can use, to leverage measurement and uncover insights that help us become a better marketer. Jesse will discuss Facebook’s vantage point around people-based measurement, while Keegan will share the successful mobile work done for Senator Bernie Sanders by focusing on outcomes instead of proxies.

10:35 am - 11:20 am

Town Hall Discussion: Ad-Blocking

This is a real issue for many brands. Not only does content need to be better but how do we lean in to help publishers get better organized to help brands do what's needed so they can still connect with audiences in their paid ecosystem.

11:20 am - 11:30 am

Transition Break

11:30 am - 12:30 pm


Closed door presentations from major media partners, publishers, and cross-platform technology providers exclusive to brand and agency attendees. Hear case studies, exclusive research, and early industry announcements, and get a look at the latest video approaches by today’s leading media companies. (Mandatory for brand and agency attendees)

11:30 am - 12:30 pm

Seller Session: The Lowdown on Ad Fraud for Publishers

Publishers have all experienced first hand ad revenue declines due to ad fraud; but relatively few understand how the fraud occurs, why it persists, and what they can do about it. In this session, Dr. Augustine Fou, independent cybersecurity and ad fraud researcher, will present his findings and recommendations for actions that publishers should take to grab back their "fair share" of ad revenues and higher CPMs -- by demonstrating their "premium-ness" and differentiating themselves from low-cost inventory sellers.

12:30 pm - 1:30 pm


1:30 pm - 1:50 pm

Content Marketing Through Storytelling

This keynote presentation brings together three leaders with a proven track record of creating clickable, sharable, entertaining content for national networks and brands. Their discussion will span different aspects of branded content, and they will share the best (and worst) practices from a network, talent, brand and agency/production perspective. They will also touch on the nuances of creating high quality content through storytelling while achieving the strategic goals of a brand. Furthermore, they'll discuss how brands are thinking about extending experiences to other platforms and where marketers will be looking next.

1:50 pm - 2:10 pm

A story about a story. Why is storytelling not like adding numbers?

As you know, everyone knows storytelling works. The complication is that nobody can tell a story about telling a story. This means that storytelling has become more mythical than it should be. How do we make it less mythical and more accessible? The answer is by first understanding that it isn’t like adding numbers. Then second, understanding how storytelling is more like an algebraic equation. We will share stories about telling stories and the formulas that work.

2:10 pm - 2:30 pm

Relatable Storytelling Pulls In Moviegoers

STX Entertainment’s “Bad Moms” overcomes marketing complications to pull in moviegoers with relatable storytelling.

2:30 pm - 2:45 pm

When are you ready for VR, AR and 360 video?

A case study in emerging video technology. When to invest in asset development, how to amplify to scale, and how to prove effectiveness.

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The Ritz-Carlton, Laguna Niguel

One Ritz-Carlton Drive
Dana Point, CA 92629


Perched atop a seaside bluff with panoramic views of the Pacific Ocean and miles of sandy beach, The Ritz-Carlton, Laguna Niguel continues to redefine guest experiences by creating distinctive, unforgettable and epic memories. With a reimagined personality and playful approach to California luxury, the resort captivates guests from the moment of arrival with its awe inspiring location. Located halfway between Los Angeles and San Diego along the coast of Dana Point, guests discover a surf-side retreat that awakens the senses with its unique beachfront setting and remarkable service heritage.

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