Videonomics Summit

Nov 4 - 6, 2018 / Terranea Resort

The Return of 'The Big Idea'

Stop thinking placements and attribution, start thinking impact and effectiveness for your brand

The rise of digital tools has brought a wealth of new abilities; however, their appearance made many a marketing plan lose sight of the ultimate goal: the power of the brand. While ad-tech is vital to the success of your marketing plan, the vast majority of brand value (and ad performance) over time has been created through expenditures supporting ideas. ‘The most interesting man in the world’ did not rely on programmatic. ‘Just do it’ was not built around micro targeting. We can argue last click attribution; no one can argue the power of these brand messages and the staying power they had for future campaigns.

Great ideas build the resources that we can apply new technology and tactics against. This is the return of the big idea, our focus for this year’s Videonomics Summit.

Questions we’ll be addressing:

  • All players need to be in lock-step to execute on a truly big idea. . .how do you get buy-in from your c-suite? Your team? Your agency partners?
  • How do you create an environment where anyone can create the next big idea? Does media & creative agency compensation need to change to encourage ideation?
  • What’s the right mix of media and creative budget? Digital and TV? Scale and Innovation?
  • From ideation through distribution, how are brand marketers leveraging partners to reach scale and connect with their consumer?
  • How do you quantify a big idea? What are the measurements of success?

VMA Media has created the only industry forum that brings together marketing leaders responsible for both TV and digital to address today’s most pressing marketing challenges and opportunities.

Videonomics is a 2.5 day invitation-only summit that brings together 200+ executives across brands, agencies, media companies, and service vendors to advance the business of video marketing and advertising. Learn from the marketers and innovative companies that are imagining and building the future of media through a series of presentations, case studies, keynotes, and breakout sessions.

Beyond great content at a killer venue, what we’re really known for are the group wide discussions and memorable networking opportunities. You’ll walk away with actionable strategies and the relationships you need to bring them to fruition.

For sponsorship inquiries, please contact Chelsea Mathieu (Walker) at Chelsea@vmamedia.com

 

What past attendees are saying about the Videonomics Summit:

“Videonomics breaks the norm of traditional conferences. Lose the panels and keynotes and let’s have an intelligent discussion about the state of marketing today. There’s an inherent realization that your issues and struggles in the market are the same as your peers. Insightful, inspiring, and good fun. Can’t wait for the next one.”

      Drew Lewis, Head of Content, RedBear Films

 

“I have found the Videonomics events to be very useful and always an excellent use of time in our always-busy schedules. They focus on key topics in real time, bring in great perspective, and promote an active dialogue and agenda. Additionally, they help facilitate ongoing conversation to impact change in the marketplace.”

      Michael Law, EVP, Managing Director, US Media Investment at Dentsu Aegis Network

 

“The Videonomics summit was very informative about a range of important topics including the state of mobile, programmatic, content creation and digital video. The group events were very enjoyable and I was able to speak with people at the event who had services I was interested in hearing more about and also connecting with people I hadn’t seen in years. Overall, a summit like this would be very beneficial to decision makers at brands, agencies and vendors.”

      Tom Williams, VP, Portfolio Management, UM Worldwide

- Speakers -

- The Venue -

- Confirmed Brands & Agencies Include -

Get Invited

4:00 pm - 7:00 pm

Brand and Agency Only Closed Door Meeting

4:00 pm - 4:25 pm

BEYOND THE BIG IDEA IN AUGMENTED REALITY

With Apple, Google, Facebook and Snap all doubling-down in AR tech, what does future success look like in AR marketing? Where does the big idea live between recreation and utility when it comes to AR? Hear from FCA about current innovations, from implications on v-commerce to who wins the landgrab in the wild west of AR.

4:25 pm - 4:40 pm

The Reality of Politics, Causes and Disruption for Brands

Consumers are harder to reach than ever before. Because of this, the need for brands to create emotional connections with them is more important than it’s ever been. Purpose, politics and cause marketing have emerged as a new bag of tricks that marketers can tap into in order to achieve those connections, but they are fickle beasts. They can be game-changers for brands—or they can backfire. In this session, Adam Kleinberg, CEO of San Francisco creative agency, Traction, will discuss how his shop learned this lesson first-hand and break down how brands can navigate the nuance to create disruptive marketing that drives business growth.

4:40 pm - 5:55 pm

Group Wide Conversation: Is Data Your Secret Weapon in Locking Into The Big Idea?

With discussion led from an esteemed panel of agency and brand leaders - but engaging all session attendees! We will ask and answer the question of how data fits into developing the killer ‘big idea’. With so much emphasis today on the use of data, we will critically assess how and when data can deliver value into the creative process. This will be examined from a strategy development point of view, a creative review and testing aspect of how data can prove or validate the big idea to increase the odds of success.

6:00 pm - 6:20 pm

Sponsor Presentations

Closed door presentations from major media partners, publishers, and cross-platform technology providers exclusive to brand and agency attendees. Hear case studies, exclusive research, and early industry announcements, and get a look at the latest video approaches by today’s leading media companies.

6:20 pm - 7:00 pm

Marketer Only Cocktails

After an afternoon full of sessions, grab a drink with your brand and agency peers before heading to the welcome reception & dinner.

7:00 pm - 9:30 pm

Welcome Reception and Dinner

Join fellow attendees for a night of networking fueled by the beautiful oceanfront scenery, dinner and cocktails.

7:30 am - 8:15 am

Morning “Sweatworking” Activity

Join your peers for an all levels 5k run/walk along the California Coast. You'll not only get the heart pumping, but you'll also take networking to a whole new level. . .it's time to sweatwork!

8:00 am - 9:15 am

Breakfast

Following the 5k run/walk, attendees will be gather for a full breakfast in the beautiful So Cal sunshine.

9:15 am - 10:00 am

Coffee Break

10:30 am - 11:10 am

Fireside Chat with Film Director, Lucy Walker

To kick things off, Co-Host, Nick Childs, will chat with one of the world’s great filmmakers, Lucy Walker, about what it takes to find “Big Ideas” and bring them to life. A true visionary, Lucy has crafted award-winning documentaries following Amish teens during Rumspringa, a group of blind Tibetan teenagers attempting to summit Everest, and a Brooklyn artist who traveled to Rio to create art from the world’s largest landfill.

Lucy will share her incredible journey and vision through the lens of many of the same topics we’ll cover during the rest of the event:

Where do great ideas come from?
How and where do we set the bar for success?
Can true collaboration enable us all to do better?
What does purpose mean today?
Should we all strive to be culturally relevant?
And what is the value of investing in real storytelling?

11:10 am - 11:55 am

Defining Your Brand Through Purpose

It’s not enough to just be a brand, you have to define what your brand values are. Sometimes this means clear definition around what your products mean to consumers (and what they don’t). Other times this means taking a stand on social issues. When consumers understand brand values, they find greater value in the brand.

Mark Rampolla, Founder of Zico Coconut Water and Managing Partner of Powerplant Ventures, will then share how his passion to help revolutionize the food industry helped create the $8 B global coconut water industry and how entrepreneurs are disrupting other major food and beverage categories. Mark believes that by reaching for higher hanging fruit, you can build incredible businesses, be highly profitable, and maybe even change the world.

Iain Douglas, CMO of Deutsch Wine & Spirits, will continue where Mark left off. As a brand marketer for 25 years, Iain has made it his purpose to connect brands to people at a core level, one that is aligned with specific archetypes innate to a brand's DNA. Iain will explore why archetypal analysis is more critical today than ever to maintain brand relevance in the new world of social media.

John Bohan, CEO of Socialtyze, will tie this all together; providing insights on why consumers yearn for clearly defined brands that stand for a higher purpose and make the world a better place.

11:55 am - 12:15 pm

#HeroesWelcome… How Super 8 used the Human Hug Project to connect with consumers

In this breakthrough case study, Questus Founding Partner will share the strategy, creative and results for a campaign that went viral and fundamentally impacted the perceptions of a storied brand.

With people seeking more meaningful connections with brands, Super 8’s goal was to create compelling content that could break through the clutter and connect with consumers at a deeper, more emotional level.

To meet this challenge, Questus partnered with the Human Hug Project – a healing project created by two veterans who bring awareness to Post Traumatic Stress Disorder (PTSD) by giving love back to humanity, one hug at a time. Questus told Human Hug Project’s story through a highly emotional, immersive video and a series of social content.

The #HeroesWelcome campaign launched in paid, owned, and earned marketing channels, resulting in millions of video views and social engagements, resulting in a massive impact on brand perceptions and social conversations.

12:15 pm - 12:25 pm

Transition Break

12:25 pm - 1:15 pm

Brand & Agency Only Sponsor Presentations and Lunch

Closed door presentations from major media partners, publishers, and cross-platform technology providers exclusive to brand and agency attendees. Hear case studies, exclusive research, and early industry announcements, and get a look at the latest video approaches by today’s leading media companies. (Mandatory for brand and agency attendees)

12:25 pm - 1:15 pm

Seller Lunch

1:15 pm - 1:30 pm

Transition Break

2:00 pm - 2:10 pm

Transition Break

2:15 pm - 3:30 pm

Roundtables @ the Summit

2:15 pm - 3:30 pm

Roundtable A: Assessing the Value of Out of Home Video. It’s Everywhere. . .Even on the Radio?

From podcasts (they can be video too) to your health club to the local bar, video is running everywhere. As a marketer it’s great to have options. But as a marketer how on earth do you evaluate a download vs the show you watch on the treadmill? Or GasTV vs a billboard? In this session we’ll discuss how marketers are assessing these opportunities both in relation to The Big Idea as well as comparing media apples and oranges.

2:15 pm - 3:30 pm

Roundtable B: Partners, The Big Idea Needs To Start With You Too

You are faced with two challenges: both coming up with a big idea and coming up with executions for the big idea and keeping them coming. The intersection of these two challenges is where some of the most creative work is born.

So how do you remove preconceived notions that block creativity? Leveraging experts who understand different modes of distribution can be the difference between a small idea on a big screen and a big idea on a mobile screen. Sometimes brands have to go and organize their partner to do business in a different way. Sometimes partners have to convey just because a platform hasn’t been used in a certain way, it just means no one has taken advantage of the opportunity.

In this group wide discussion, we’ll tackle creating an environment where partners can become real partners and where marketers can protect themselves from the onslaught of irrelevant pitches. Tech and media companies, this is your time to show-off how you actually partner. Brands and agencies, this is your time build a creative environment that brings out the best in everybody.

4:00 pm - 5:30 pm

Hospitality Reception

Swing by for a taste of California. Join fellow attendees for local beer or wine from the golden state.

6:00 pm - 7:30 pm

Cocktail Reception

7:00 am - 8:00 am

Morning “Sweatworking” Activity

Join your peers for an early morning spin class with unbeatable views.

8:00 am - 9:00 am

Breakfast

9:00 am - 9:30 am

Coffee Break

9:40 am - 10:20 am

PBS, Not Just Teaching Your Children

You think being held accountable to a c-suite is a challenge? Imagine being held accountable to underwriters, individual donors and local stations. Somehow, through all of this the Public Broadcasting System has been amongst the most progressive brands in the digital space. Early adopters in Mobile, OTT, platforms in general and now Passport, the likes of which people with deeper pockets are just now launching in an earnest way. Co-host Serena Duff will sit down with Ira Rubenstein, to discuss how the least likely entity in media continues to sustain their position at the head of the Videonomics revolution.

10:20 am - 11:20 am

Sanity Check: Getting Practical About The Big Idea

The concept of the Big Idea sounds good on paper, but what does the Big Idea mean from the CMO’s purch? Do brands still believe great ideas translate to sales? Did digital’s emphasis on transactions kill branding? How will brands stand out from the new digital house brands (i.e. Amazon Basics)?

So let’s put on our brand hats and discuss the practicality of what it takes to make the Big Idea a reality. Can great brands can only be built on TV or can they be built online now too? You’re the CMO, how do you get the rest of the C-Suite buy-in for Big Idea content? If direct marketing is the new default, how are brands walking this back in their org? Now that you’ve sold it internally, how do you bring all involved partners together to execute on the vision.

11:15 am - 11:35 am

Transition Break

11:35 am - 12:30 pm

Brand & Agency Only Presentations

Closed door presentations from major media partners, publishers, and cross-platform technology providers exclusive to brand and agency attendees. Hear case studies, exclusive research, and early industry announcements, and get a look at the latest video approaches by today’s leading media companies. (Mandatory for brand and agency attendees)

11:35 am - 12:30 pm

Seller Roundtable: Your Brand Matters

In an industry with so many options and products that look and smell the same, relationships matter more than ever. Let’s talk about how you build YOUR brand with decision makers at clients and their agencies.

Join sellers from around the industry to talk about building your brand as someone with industry knowledge who can help them solve their challenges vs sell them something.

12:30 pm - 1:30 pm

Lunch

1:30 pm - 1:50 pm

Boosting Engagement Rates with Unlikely Enemies

Bringing together an unlikely pair of enemies could mean great things for a brand, especially if those enemies are Martha Stewart and Jack Box. That’s exactly what iProspect and Jack in the Box did with the Jack Vs. Martha campaign earlier this year, and it paid off in spades. In this session, learn how iProspect and Jack in the Box boosted engagement rates, promoted a new offering and built strong awareness for the brand, all through social media.

1:50 pm - 2:10 pm

Modelo’s Great Big Stories

Modelo Especial is one of the fastest growing beer brands despite very low awareness numbers against non-Hispanic consumers. Back in 1925, Modelo Especial was created by 7 founders who scrapped together everything they had to pursue their dream of brewing a damn good beer. Modelo’s core consumer share this fighting spirit, hard work attitude. This case study will outline how we used custom content to connect with our consumers and show how Modelo’s values and foundation are more aligned with their values than any other beer.

Get Invited

Terranea Resort

100 Terranea Way
Rancho Palos Verdes, California
United States

Our Way of Life

Terranea (terra-NAY-a) is a land unto itself. When you step onto our 102-acre private peninsula paradise, it's like stepping into a whole new world - minutes from the bustle of Los Angeles. On three sides, you're surrounded by the tranquil waves of the Pacific and across the channel is Catalina Island. The coastal setting of Terranea embraces its Mediterranean heritage and incorporates it into its architecture. From the resort lobby and outdoor gardens to private terraces and inviting courtyards with outdoor fireplaces, our carefully tended southern California family resort continues to evolve naturally over time.

Get Invited

Request an Invite