Videonomics Summit

Nov 4 - 6, 2018 / Terranea Resort

The Return of 'The Big Idea'

Stop thinking placements and attribution, start thinking impact and effectiveness for your brand

The rise of digital tools has brought a wealth of new abilities; however, their appearance made many a marketing plan lose sight of the ultimate goal: the power of the brand. While ad-tech is vital to the success of your marketing plan, the vast majority of brand value (and ad performance) over time has been created through expenditures supporting ideas. ‘The most interesting man in the world’ did not rely on programmatic. ‘Just do it’ was not built around micro targeting. We can argue last click attribution; no one can argue the power of these brand messages and the staying power they had for future campaigns.

Great ideas build the resources that we can apply new technology and tactics against. This is the return of the big idea, our focus for this year’s Videonomics Summit.

Questions we’ll be addressing:

  • All players need to be in lock-step to execute on a truly big idea. . .how do you get buy-in from your c-suite? Your team? Your agency partners?
  • How do you create an environment where anyone can create the next big idea? Does media & creative agency compensation need to change to encourage ideation?
  • What’s the right mix of media and creative budget? Digital and TV? Scale and Innovation?
  • From ideation through distribution, how are brand marketers leveraging partners to reach scale and connect with their consumer?
  • How do you quantify a big idea? What are the measurements of success?

VMA Media has created the only industry forum that brings together marketing leaders responsible for both TV and digital to address today’s most pressing marketing challenges and opportunities.

Videonomics is a 2.5 day invitation-only summit that brings together 200+ executives across brands, agencies, media companies, and service vendors to advance the business of video marketing and advertising. Learn from the marketers and innovative companies that are imagining and building the future of media through a series of presentations, case studies, keynotes, and breakout sessions.

Beyond great content at a killer venue, what we’re really known for are the group wide discussions and memorable networking opportunities. You’ll walk away with actionable strategies and the relationships you need to bring them to fruition.

For sponsorship inquiries, please contact Chelsea Mathieu (Walker) at Chelsea@vmamedia.com

 

What past attendees are saying about the Videonomics Summit:

“Videonomics breaks the norm of traditional conferences. Lose the panels and keynotes and let’s have an intelligent discussion about the state of marketing today. There’s an inherent realization that your issues and struggles in the market are the same as your peers. Insightful, inspiring, and good fun. Can’t wait for the next one.”

      Drew Lewis, Head of Content, RedBear Films

 

“I have found the Videonomics events to be very useful and always an excellent use of time in our always-busy schedules. They focus on key topics in real time, bring in great perspective, and promote an active dialogue and agenda. Additionally, they help facilitate ongoing conversation to impact change in the marketplace.”

      Michael Law, EVP, Managing Director, US Media Investment at Dentsu Aegis Network

 

“The Videonomics summit was very informative about a range of important topics including the state of mobile, programmatic, content creation and digital video. The group events were very enjoyable and I was able to speak with people at the event who had services I was interested in hearing more about and also connecting with people I hadn’t seen in years. Overall, a summit like this would be very beneficial to decision makers at brands, agencies and vendors.”

      Tom Williams, VP, Portfolio Management, UM Worldwide

- The Venue -

- Confirmed Brands & Agencies Include -

Get Invited

4:00 pm - 7:00 pm

Brand and Agency Only Closed Door Meeting

4:00 pm - 4:20 pm

VIDEO AS A VEHICLE FOR BRAND VELOCITY

Understanding the future of videos means stepping back and redefining what it means. After all, it is simply a medium in which we can deliver the brand experience. A medium through which we can see that technology and innovation in the video space creates more ways for us to power the “big ideas” and create meaningful connections.

4:20 pm - 4:45 pm

Case Studies & Research Presentations

4:45 pm - 5:45 pm

Group Wide Conversation: Is Data Your Secret Weapon in Locking Into The Big Idea?

With discussion led from an esteemed panel of agency and brand leaders - but engaging all session attendees! We will ask and answer the question of how data fits into developing the killer ‘big idea’. With so much emphasis today on the use of data, we will critically assess how and when data can deliver value into the creative process. This will be examined from a strategy development point of view, a creative review and testing aspect of how data can prove or validate the big idea to increase the odds of success.

5:50 pm - 6:30 pm

Sponsor Presentations

Closed door presentations from major media partners, publishers, and cross-platform technology providers exclusive to brand and agency attendees. Hear case studies, exclusive research, and early industry announcements, and get a look at the latest video approaches by today’s leading media companies.

6:30 pm - 7:00 pm

Marketer Only Cocktails

After an afternoon full of sessions, grab a drink with your brand and agency peers before heading to the welcome reception & dinner.

7:00 pm - 9:30 pm

Welcome Reception and Dinner

Join fellow attendees for a night of networking fueled by the beautiful oceanfront scenery, dinner and cocktails.

7:30 am - 8:15 am

Morning “Sweatworking” Activity

Join your peers for an all levels 5k run/walk along the California Coast. You'll not only get the heart pumping, but you'll also take networking to a whole new level. . .it's time to sweatwork!

8:00 am - 9:15 am

Breakfast

Following the 5k run/walk, attendees will be gather for a full breakfast in the beautiful So Cal sunshine.

9:15 am - 10:00 am

Coffee Break

10:30 am - 11:10 am

Fireside Chat

11:10 am - 11:30 am

Brand Case Study

11:30 am - 12:15 pm

Defining Your Brand Through Purpose

It’s not enough to just be a brand, you have to define what your brand values are. Sometimes this means clear definition around what your products mean to consumers (and what they don’t). Other times this means taking a stand on social issues. When consumers understand brand values, they find greater value in the brand.

Mark Rampolla, Founder of Zico Coconut Water and Managing Partner of Powerplant Ventures, will then share how his passion to help revolutionize the food industry helped create the $8 B global coconut water industry and how entrepreneurs are disrupting other major food and beverage categories. Mark believes that by reaching for higher hanging fruit, you can build incredible businesses, be highly profitable, and maybe even change the world.

Iain Douglas, CMO of Deutsch Wine & Spirits, will continue where Mark left off. As a brand marketer for 25 years, Iain has made it his purpose to connect brands to people at a core level, one that is aligned with specific archetypes innate to a brand's DNA. Iain will explore why archetypal analysis is more critical today than ever to maintain brand relevance in the new world of social media.

John Bohan, CEO of Socialtyze, will tie this all together; providing insights on why consumers yearn for clearly defined brands that stand for a higher purpose and make the world a better place.

12:15 pm - 12:25 pm

Transition Break

12:25 pm - 1:30 pm

Brand & Agency Only Sponsor Presentations and Lunch

Closed door presentations from major media partners, publishers, and cross-platform technology providers exclusive to brand and agency attendees. Hear case studies, exclusive research, and early industry announcements, and get a look at the latest video approaches by today’s leading media companies. (Mandatory for brand and agency attendees)

12:25 pm - 1:30 pm

Seller Lunch

1:30 pm - 1:40 pm

Transition Break

1:40 pm - 2:10 pm

Deep Dives

2:10 pm - 2:15 pm

Transition Break

2:15 pm - 3:30 pm

Roundtables @ the Summit

2:15 pm - 3:30 pm

Roundtable A: Assessing the Value of Out of Home Video. It’s Everywhere. . .Even on the Radio?

From podcasts (they can be video too) to your health club to the local bar, video is running everywhere. As a marketer it’s great to have options. But as a marketer how on earth do you evaluate a download vs the show you watch on the treadmill? Or GasTV vs a billboard? In this session we’ll discuss how marketers are assessing these opportunities both in relation to The Big Idea as well as comparing media apples and oranges.

2:15 pm - 3:30 pm

Roundtable B: Partners, The Big Idea Needs To Start With You Too

You are faced with two challenges: both coming up with a big idea and coming up with executions for the big idea and keeping them coming. The intersection of these two challenges is where some of the most creative work is born.

So how do you remove preconceived notions that block creativity? Leveraging experts who understand different modes of distribution can be the difference between a small idea on a big screen and a big idea on a mobile screen. Sometimes brands have to go and organize their partner to do business in a different way. Sometimes partners have to convey just because a platform hasn’t been used in a certain way, it just means no one has taken advantage of the opportunity.

In this group wide discussion, we’ll tackle creating an environment where partners can become real partners and where marketers can protect themselves from the onslaught of irrelevant pitches. Tech and media companies, this is your time to show-off how you actually partner. Brands and agencies, this is your time build a creative environment that brings out the best in everybody.

3:30 pm - 5:30 pm

Recreation

6:00 pm - 7:30 pm

Cocktail Reception

7:30 pm - 9:30 pm

Dinner

7:00 am - 8:15 am

“Sweatworking”: Goat Yoga Edition

Goats! Yoga! Peers! Views! Networking! . . .if that doesn’t motivate you to join the morning ‘sweatworking’, we’re dying to know. . .what would?

8:00 am - 9:00 am

Breakfast

9:00 am - 9:30 am

Coffee Break

10:15 am - 11:00 am

Brand Sanity Check: Getting Practical About The Big Idea

The concept of the Big Idea sounds good on paper, but what does the Big Idea mean from the CMO’s purch? Do brands still believe great ideas translate to sales? Did digital’s emphasis on transactions kill branding? How will brands stand out from the new digital house brands (i.e. Amazon Basics)?

Hear from brand marketers on the practicality of what it takes to make the Big Idea a reality. Does the C-Suite believe great brands can be built online (or is it still only TV)? Where does the large brand integration live in a multi-screen world? Will the C-Suite invest in Big Idea content? If direct marketing is the new default, how are brands walking this back in their org?

As if these weren’t big enough challenges, our brand marketers will also share how they are getting all of the players who have to execute on the big idea to make it happen.

11:00 am - 11:20 am

Brand Case Study

11:20 am - 11:30 am

Transition Break

11:30 am - 12:30 pm

Brand & Agency Only Presentations

Closed door presentations from major media partners, publishers, and cross-platform technology providers exclusive to brand and agency attendees. Hear case studies, exclusive research, and early industry announcements, and get a look at the latest video approaches by today’s leading media companies. (Mandatory for brand and agency attendees)

11:30 am - 12:30 pm

Seller Roundtable @ the Summit

12:30 pm - 1:30 pm

Lunch

1:30 pm - 1:50 pm

Telling Your Story While You’re Still Writing Your Story

Sometimes your product is the big idea. Arlo is a home camera system launched by Netgear: a new brand and new(ish) product in a very fluid category. In this session we’ll hear how Arlo is balancing building both a market and a brand from their SVP of Marketing & Customer Care. Audience take note, this is the perfect opening to be a true partner and not just a provider.

2:15 pm - 3:30 pm

General Session

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Terranea Resort

100 Terranea Way
Rancho Palos Verdes, California
United States

Our Way of Life

Terranea (terra-NAY-a) is a land unto itself. When you step onto our 102-acre private peninsula paradise, it's like stepping into a whole new world - minutes from the bustle of Los Angeles. On three sides, you're surrounded by the tranquil waves of the Pacific and across the channel is Catalina Island. The coastal setting of Terranea embraces its Mediterranean heritage and incorporates it into its architecture. From the resort lobby and outdoor gardens to private terraces and inviting courtyards with outdoor fireplaces, our carefully tended southern California family resort continues to evolve naturally over time.

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