Nick Childs explores today’s creative renaissance and how sparking fresh ideas and doing things in new and unexpected ways is critical to the growth of a brand or company across any industry. With a healthy disregard for the buzzwordy concept of “innovation,” he believes that creatives and technologists alike need to be innovation brokers for their brands and discover unique and novel ideas that really grab and intrigue their audiences. With technology changing at a rapid pace, reaching today’s fragmented audience with the greatest impact is not always about doing something huge, it’s about chasing ideas and helping them thrive in a way that provides disruptive experiences. According to Nick, technology should not drive what you’re doing, good ideas need to drive themselves. Today’s brands should import all the tools at their disposal and see how those ideas can express themselves in the best way to connect with the best audience.
Exploring Today’s Creative Renaissance with Nick Childs, Chief Creative Officer, IPG Mediabrands
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