Finding Trusted and Quality Data Sources with Autumn White, EVP, Managing Partner, Horizon Media

Posted 4 months ago by Finding Trusted and Quality Data Sources with Autumn White, EVP, Managing Partner, Horizon Media

Autumn White says that while Horizon Media is leveraging addressable TV solutions and keeping a strong focus on data strategy, their primary interest is supporting and nurturing client objectives, implementing testing frameworks to fully understand impact and outcomes, and making sure campaign strategies are applicable and authentically executed, whether that means testing new markets or leveraging enough sizeable data to successfully reach a known market. According to Autumn, it’s not about just collecting as much data as possible, it’s about being strategic and using that data thoughtfully. While the industry is hyper-focused on data these days, it’s not always quality data. For example, some third-party data assets are not always the most valuable data sources, and with the coming of similar GDPR legislation in the U.S. it will be even more important than ever to seek out trusted and quality data that supports the most game-changing and effective strategies possible.