According to Jeff Rosenblum, there is a strategy that works really well now, will work really well in 10 years and will continue to work really well in 20 years, regardless of what platforms are thriving at that time. . .full funnel storytelling. This is the beauty of digital; you can connect and ultimately understand, that entire customer journey, the entire sales funnel.
Jeff goes on to share that it’s not a single silver bullet that will continue to advance how marketers are maximizing video, but rather what he sees as the three most strategic components to success: creative, where those assets live and finally, understanding the consumer’s mindset in each of the places the interact with your content.