As a fully integrated agency, Periscope encourages a high level of creativity among its employees and works in tandem with strategic teams, project managers, account managers, creatives, and the media team to foster new ideas and a passion for innovation. Periscope also believes in the acceptance of failure as a key step in the creative ideation process. Jen Brady explains how the agency focuses on five people per week to submit ideas that inspire them as well as a client-agnostic experience lab to test out new tech, play with gadgets, and more intimately understand how their clients can benefit from new mediums. Jen affirms that as marketers, by enhancing the customer experience either in-store, on a social media platform, or wherever a brand lives, everybody wins. Brands have better attribution and the consumer feels appreciated, and at the end of the day, it’s about elevating measurement, attribution, and customer loyalty.