Interview With Adib Abrahim, Director, Digital Communications at American Airlines

Posted 2 years ago by John Bohan

Virtual reality and augmented experiences may feel far out of reach in terms of scale and application for huge brands, but even giants can harness accessible pathways to incorporate these innovative marketing technologies. Adib Abrahim, Director of Digital Communications for American Airlines, shares how important it is for even massive brands like his to start thinking outside the box. In this part of our video series, learn key insights about the pace of change in marketing and why we desperately need to shatter our comfort zones to keep up.