IoT and AR Will Improve the Video Advertising Landscape – Brent Marcus, Chief Strategy Officer, Quantum XPR

Posted 2 months ago by IoT and AR Will Improve the Video Advertising Landscape – Brent Marcus, Chief Strategy Officer, Quantum XPR

Sharing what some might see as a radical point of view, Brent Marcus predicts the silver bullet that will finally, truly align linear and digital video will be in the world of IoT and AR. Brent claims that once the fundamentals of creating content and creating experiences for both IoT and AR are addressed, there will be after effects that will improve the overall video advertising landscape.