Keeping the Viewer at the Heart of What You Do with Jim Keller, VP, National Ad Sales, Hulu

Posted 3 weeks ago by Keeping the Viewer at the Heart of What You Do with Jim Keller, VP, National Ad Sales, Hulu

The Hulu vision starts with the viewer and makes all decisions based on what the viewer wants. According to Jim Keller, this approach helps marketers innovate and keep pace with where the disruption is really happening in today’s TV and video landscape: the consumer, choice and control, and fast-evolving digital sophistication. Hulu sits at the forefront of being able to help marketers make up for the rating points they’re losing in linear TV by providing robust targeting capabilities and first-party data insights on key audience segments. One of the core ways they do this is through measurement and attribution, making sure marketers have the right tools for scale, the ability to lift lower or upper funnel metrics, and Hulu works with many partners to prove out ROI so marketers can continue to invest in the intersection of entertainment and technology by putting the viewer at the heart of everything they do.