Multi-Touch Attribution and Vertical vs Horizontal Video Ad Formats – Tiffany Ray, Managing Director, Mindshare

Posted 2 months ago by Multi-Touch Attribution and Vertical vs Horizontal Video Ad Formats – Tiffany Ray, Managing Director, Mindshare

While cross-platform measurement has come a long way, Tiffany Ray dives into the barriers marketers are currently battling around walled gardens. Tiffany goes on to share some of the recent industry announcements that have the potential to be transformative to her business.