Global President, Media at Essence
Adam Gerber is Global President, Media, for Essence, a data-driven global agency that is part of WPP’s GroupM. In this role, he oversees media capabilities across all channels. This includes driving the agency’s planning, investment, activation and ad operations disciplines and their intersection with GroupM. Gerber’s priority is to build and scale innovative, cross-channel investment models rooted in data and outcome-based metrics that are tied to clients’ business success. He stepped into this role in 2018 after serving as Essence’s SVP, Investment, North America.
Gerber joined Essence in 2017 after spending six years at ABC/Disney where he departed as SVP, Client Development & Communications. Before ABC, he served as Chief Marketing Officer of Quantcast, where he was an active industry evangelist for the digitally-oriented audience measurement and targeting company. Prior to Quantcast, he served as VP, Advertising Product & Strategy, for Boston-based Brightcove, Inc. Previously, he was SVP, Director of Innovation & Strategy for Mediavest Worldwide, and Senior Partner/Director, Media Strategy for The Digital Edge (now Wavemaker).
In earlier roles, Gerber served as VP, Associate Media Director at Ammirati Puris Lintas; Account Manager/Interactive Marketing for America Online and Media Supervisor/Media Planner for both JWT and D’Arcy Masius Benton & Bowles. He began his career as a paralegal at Sidley & Austin in Washington, DC.