Catherine Lewi

YouTube Brand Content - Google Global Brand Solutions and Innovations at YouTube

Catherine’s team mission is to educate and inspire Brand marketers to leverage YouTube to better connect with the new generation of consumers. Catherine’s ambition is to bridge the world of traditional marketing and the new world of online marketing, with a specific focus on YouTube. She leads a cross functional team including Content Specialists, Product Managers, B2B Marketing and the different Google Regional teams to develop immersive programs and educational resources, as “The YouTube Creators Playbook for Brands,” which shows brands and agencies how they can translate the best practices of the successful YouTube Creators to better reach their marketing goals.

Catherine moved to California 2 years ago from Google Paris, where she was in charge of developing the cross-product brand solutions for the wide SEEMEA Region (Southern Eastern Europe Middle East and Africa). In this role Catherine also worked on launching and promoting Brands adoption of the Google+ Social platform.

Before joining Google, Catherine spent more than 15 years in Europe as a Brand Marketer for international leading consumer goods companies. Catherine started as a Brand Manager with Procter & Gamble for whom she successfully launched the ‘Always” brand of sanitary pads in Europe. After a consulting experience in the Boston Consulting Group Consumer & Retail Practice, Catherine then joined the Swiss food giant Nestle. At Nestle she firstly set up the “Marketing at Nestle’ international training curriculum for all divisions and all markets. She then became European Marketing Director of Nestle Chilled Dairy, leveraging intensive innovation and strong advertising campaigns in this fast paced and fiercely battled market. Catherine was then Marketing Director for Sara Lee, in charge of the company’s global body care brands portfolio. She set up a new marketing team to achieve a successful turnaround of this business in Europe, where the key Brand Sanex moved from a number 4 to the number 2 position in bath & showers and deodorants. This was achieved notably thanks to the creation of brand new segments leveraging strong consumer insights: for instance the 1st “natural” alum stone based deodorant, or the first “Zero%’ shower gel with minimum chemicals. This strengthened brand portfolio was then sold at an attractive price to Colgate and Unilever.

Catherine grew up in France and is very happy to now live in San Francisco with her husband and 2 teenage kids. As a “typical” French she loves food and wine tasting, spending time with friends and family and reading (or writing) heroic fantasy.

- Events with Catherine -