Director, Trading Desk at Mindshare
Catherine Patterson is a Director at Mindshare’s Agency Trading Desk for Unilever. She oversees strategy, planning, and implementation for all programmatic buys. Catherine leads navigation of the marketplace, including platforms, publishers, data, and verification to ensure the business is at the forefront of thoughtful innovation. Additionally, Catherine has helped oversee programmatic growth across all Mindshare clients. She has over five years of experience in real time bidded media from a buyer, seller, and platform capacity focusing on CPG, Finance and Telco with clients including Unilever, American Express, Comcast, P&G and General Mills.