Chris Louie

VP, Product Leadership at Nielsen

Chris Louie is Vice President, Product Leadership for Advertising Effectiveness at Nielsen, a global provider of information and insights around what consumers watch and buy. In this role, Chris is responsible for helping Nielsen’s advertiser, agency, publisher and network clients drive higher ROI from their campaigns on every screen. He leads product marketing for Nielsen’s Advertising Effectiveness solutions, including the Nielsen Campaign Ratings and Nielsen Brand Effect product suites, which measure advertising reach and resonance across platforms.

In an earlier role leading Nielsen’s media strategy group, Chris helped develop Nielsen’s social media strategy and created its Media Analytics practice. Prior to Nielsen, Chris was an Engagement Manager at McKinsey, consulting the world’s largest media and technology clients on strategy and marketing & sales.

A graduate of the Columbia University’s Business School, where he earned his MBA, Chris also holds a M.S. in Management from Babson College and a B.S. in Economics from the University of Pennsylvania’s Wharton School.

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