Courtney Ballantini

Sr. Director Media & Consumer Engagement at Tyson Foods

As Sr. Director of Media and Consumer Engagement, Courtney oversees the cross-channel media planning and buying practices at Tyson Foods. She is charged with advancing paid & owned media capabilities to enable growth among Tyson’s suite of brands. Since joining Tyson in 2016, Courtney has redefined Tyson’s media agency model, revamped digital buying approaches, advanced the media measurement practices, and introduced new Integrated Marketing planning processes.

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