Dounia Turrill

SVP, Client Insights at Nielsen

Dounia Turrill is Senior Vice President, Client Insights for Nielsen, a leading global provider of information and analytics around what consumers watch and what they buy. In this role, Dounia helps drive thought leadership for Nielsen, serving as a lead voice from the television perspective as Nielsen grows and evolves its initiatives related to cross-platform audience measurement. She leads Nielsen’s global cross platform audience measurement practice defining and managing the collective knowledge of the Watch team across Nielsen, leading thought leadership efforts designed to encourage and facilitate client discussions. Prior to Nielsen, Dounia was Vice President, Research, at the CW Television Network, and before that was Vice President, Research, at the WB Television Network. In those capacities, she was an active member of the TV Committee of the Media Research Council and currently services on the board of PromaxBDA. Dounia is a graduate of The London School of Economics and Political Science.

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