Senior Marketing Manager, US Consumer Marketing at Intel Corporation
Elizabeth is a seasoned market innovator and brand leader, and in her 13 years at Intel, she has built many breakthrough campaigns in Asia, Latin America, and North America. As Senior Marketing Manager, she develops integrated marketing plans across media, creative, social, sponsorships, and events. With a strong reputation as a pioneer, Elizabeth spearheaded new target audience strategies such as youth/Millenials and led numerous first-to-market strategies including mobile, social, and tablet marketing.
One of her many innovations include the company’s first iAd, designed with an immersive and engaging experience, which led to high downloads and interactions as well as won many prestigious awards such as the Cannes Lion Silver. She also drove a never-before-done integration with Microsoft XBOX Kinect, creating the very first interactive film on the XBOX and extending the experience throughout online, mobile, and event activations. This unique program garnered much publicity as well as industry awards including a CLIO and Addy. She is currently collaborating with MTV on a secret concert series that has taken video and live streaming to a new level.
Elizabeth graduated with a dual degree (BS/AB) from Stanford University and has an MBA from MIT Sloan School of Management.
- Events with Elizabeth -
Oct 13 - 15, 2013