CEO at ANATOMY
Gabriella Mirabelli is a futurist whose primary focus is analyzing and forecasting millennial and Generation Z/Digital Native media behaviors. She specializes in interpreting these behavioral patterns and providing practical steps that can be taken by organizations to adapt and thrive in the new environment. She was listed by Inc. as one of the “5 Unsung Heroes of New Media” and is the CEO and co-founder of ANATOMY, a New York based, Emmy Award-winning creative agency and strategic consultancy. As the host of the Up Next Podcast, she talks with the brightest innovators, risk takers, and disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond.
Over the last half-decade, Gabriella has studied how the practices of media brands intersect with the media consumption habits of millennials. Her most recent report “The Young and the Brandless” provides an in-depth look at the media consumption, content discovery habits and network brand recognition capabilities of young (18-26) adults. Based on a comprehensive survey of over 3,100 young millennials and an analysis of screen based consumer touch points, the report examines how these behaviors are linked and the impact they have on both broadcast and OTT networks. It has been cited by publications such as Fox Business News, MediaPost and Market Watch. Her previous report “Millennials At The Gate” is an examination of streaming, ad blocking, and piracy habits of young millennials. It was also cited by major publications (e.g., Forbes, Broadcasting & Cable, The Wrap, MediaPost & Yahoo Finance).
As the CEO and co-founder of ANATOMY, Gabriella is responsible for the strategic consulting practice, client relationships, internal strategy and operational management of the firm. Gabriella began her career in organizational and change management consulting for Price Waterhouse undertaking assignments for such clients as the Federal Reserve Bank of New York, TIAA-CREF and New York Life. She served several roles with the firm including Director of Resource Management and International Deployment for the company’s largest business unit. She was part of the team that managed the integration of Price Waterhouse with Coopers & Lybrand to form PricewaterhouseCoopers, a network of firms spanning 157 countries and 756 locations, employing more than 208,100 people with combined revenues of over $15 billion.
Gabriella received her Masters from the London School of Economics and her summa cum laude undergraduate degree from Tufts University.