James Shani

Founder & CEO at Madison + Vine

James Shani is the CEO/Founder of Madison + Vine, a next-gen studio producing Film, Television, Branded and 360/VR content.

In short time, the studio has done work for brands including Gatorade, Pepsi, Taco Bell and Land Rover. With an instinct for talent and a knack for bringing people together, Shani designed Madison + Vine as a nexus for emerging filmmakers.

His professional path has been ripe with interesting detours — each one contributing to the strategic approach to his work. The entrepreneur put himself through undergrad at USC, where as a sophomore he produced his first music video for Nick Cannon. This and other music video work, led to a joint venture with legendary music executive and new media investor, Troy Carter, when Shani was still a senior in college. As the youngest co-founder of a venture of this type to ever be formed in the music industry, Shani honed his style of producing for a who’s who of music artists including Lady Gaga, John Legend, John Mayer and Meghan Trainor.

Currently, Shani is a guest lecturer at USC and an angel investor in startups at the intersection of tech, media, and entertainment. He was recently named to the 2017 Forbes 30 under 30 list for his achievements in Marketing & Advertising.

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