GM, Advanced TV at The Trade Desk
James Shears is the General Manager of Advanced TV for The Trade Desk. In his role, James leads the company’s partnership efforts around the TV space. He works to champion this nascent industry and to educate buyers on the benefit of programmatic TV.
Immediately prior to joining The Trade Desk, James was the General Manager of Addressable and Programmatic for DISH Media Sales. Addressable advertising allows advertisers to combine the targeting precision of digital with the reach of television. To scale the addressable product, James also launched the TV industry’s first impression by impression supply side platform.
Before DISH, James spent ten years in pricing and strategy roles at networks including Scripps and TV Guide Network, where he developed a fundamental foundation in operations, strategy and finance. He earned his degree from Dalhousie University in Halifax, Nova Scotia, where he grew up.