VP, Media at Periscope
In Jen’s 20+ years of digital marketing, media and operations experience, her entrepreneurial approach to business has helped provide effective account deliverables while unearthing data insights to develop strategic marketing plans. She has leveraged these skills both client and agency side across industries like health care, technology, CPG and finance — elevating business practices and outcomes for brands including Allstate Insurance, Tootsie Roll Industries, U.S. Army, Disney Resorts, Northwestern Medicine, MeridianCare, Blue Cross Blue Shield, Publicis Starcom, Pets.com, Hallmark and Skadden Arps.
Before joining Periscope, Jen founded and ran an integrated agency for over 12 years. She has served as president of the Chicago Interactive Marketing Association, president of Chicago Direct Marketing Association, head of marketing for Face the Future Foundation, and as an Effie judge. A born and blue University of Michigan fan and alum, Jen loves anything University of Michigan related, especially Tom Brady. She also loves the outdoors, running (she’s finished seven marathons), kayaking and trying out new restaurants. She admits that her career might be a cover for secretly wanting to be Wonder Woman her entire life. She loves how Wonder Woman gets shit done both at her day job and with her superhero powers, inspiring others to believe that nothing is beyond their ability.