VP, Consumer Research Strategy at IPG Emerging Media Lab
Kara currently leads the media trials program for the IPG Media Lab, where she serves as VP of Consumer Research Strategy. She helps advertisers and media and tech companies innovate and understand the effectiveness of new ad products through research.
Prior to joining the IPG Media Lab, Kara worked within Yahoo! Labs and served as Research Director at Dynamic Logic/Millward Brown researching digital ad effectiveness, including mobile and cross-media. She is recognized in the industry, having received Rising Star recognition by the ARF in 2008 and having presented in Australia, Budapest and across the US at ARF, OMMA, AdTech, IAB, ESOMAR and other industry meetings. Kara received a M.A. in Social Psychology at San Francisco State University in 2003, where she studied attitudes and persuasion.