Kip Edwardson

Director of Digital Marketing at The Scotts Miracle-Gro Company

Kip Edwardson has spent the last 15 years with The Scotts Miracle-Gro Company, where he is now the Director of Digital Marketing. In that past, he has lead Scott Miracle-Gro initiatives for email marketing, CRM, online content, social media, online advertising, search and mobile marketing. His work on the Scotts successful email program, mobile apps, and previous web site launches has been recognized nationally and won several awards including most recently being named to Shopper Marketing’s 2016 “Who’s Who in Digital Shopper Marketing and E-Commerce” list. He has discussed Scotts’ online success at many industry events such as the iMedia Brand Summit, ad:Tech, Email Experience Council and IZEAFest.

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