Lee Nadler

Marketing Communications Manager & Launch Manager at MINI

Lee Nadler (@leenadler on Twitter and Instagram) is Marketing Communications and Launch Manager at MINI USA. He is responsible for managing unique, multichannel, MINIcentric marketing programs in the US. He oversees MINI’s marketing agencies and has overall responsibility for: advertising creative & media; MINIUSA.com on all platforms, digital/video marketing, social channels, partnerships, gorilla/stunts, multicultural marketing and research.

During Nadler’s 20-plus year career, prior to joining MINI, he founded a consulting practice, Sherpa Marketing, Inc., which invented ideas and created communications for clients such as: BMW, CNN, Gilt Groupe, eMusic, RIDEMAKERZ and Yahoo! Previously, Lee was on the original executive team as the first head of Marketing for DoubleClick. He also had roles on the agency side, including at Kirshenbaum & Bond launching Snapple and later as President/CEO of Digital Pulp.

Lee is on the Board of Directors of the Advertising Club, has been inducted into the American Advertising Hall of Achievement, was recognized by Ad Age as one the 21 people to watch in the 21st century and has recently been named one of the 100 Marketing Leaders by Internationalist

Lee maintains a blog at www.TheSherpaPath.com which shares what he learned from the Sherpa people on an expedition to Mt Everest.

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