Lisa Herdman

SVP Director, National Video Investment and Branded Content at RPA

Lisa oversees all National Video Investments at RPA, which include Linear TV, Online Video, OTT, Addressable TV, Data Driven TV and Branded Content investments for RPA. A 25-year veteran in the Video Investment business, Lisa currently works on national accounts American Honda (including Honda and Acura), La-Z-Boy, Her philosophy is to approach each negotiation from a fair and informed viewpoint. She is passionate about understanding all opportunities to reach audiences via video to meet her clients’ specific goals and objectives in the most relevant content and platform. Lisa has evolved with the fast-changing video landscape and is on the cusp of the newest transactional opportunities. This serves RPA’s clients as she and her team are often “first look” partners on collaborations and investments with media partners.

Lisa’s productive career at RPA has recently landed her the honor of being one of Adweek’s 12 Most Successful Media Execs in Southern California/L.A. Media Stars.

Lisa lives in Westchester, California. She is a D1 Women’s Basketball Mom to her daughter Haley who is playing at LMU. In addition, she is a high school basketball Mom to 16 year old daughter Skylar.

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