Managing Director at Accenture Marketing BPO
Mark is the SVP of Advertiser Solutions for the Nielsen Company, and is currently working with leading advertisers in the financial services space. Mark spent the first 10 years of his career in advertising and packaged goods, working on brands like Raisin Bran, Lava Soap, Crystal Pepsi, Ritz, Wheat Thins and Snackwells. In ’98 he jumped ship from CPG into interactive, joining AOL’s fledging interactive marketing group as the first NY employee in client management. That turned into eight years at Time Warner that included stops at a corporate marketing group and CNN. Mark did a stint in financial services, where he was SVP of advertising and brand marketing at Discover Card. He joined Nielsen in April of 2008, and prior to his role in advertiser solutions, Mark was the SVP marketing for Nielsen’s business media division, which is one of the largest B2B information providers in the US.