Global Head of Advanced Analytics at Havas Media
Matt has spent the last two decades on the forefront of innovative marketing from guerilla marketing work with Red Bull and their iconic “Red Bull Gives You Wings” campaign to Schwab’s “Talk to Chuck” and Dos Equis “Most Interesting Man in the World.” He’s also spent considerable time in and around automotive, energy, finance and pharmaceuticals.
Having worked client side and on both media and creative agencies he understands the questions at the heart of “is that good?” and ROI beyond media (creative, content influencer etc). Blending attitudinal, behavioral and competitive data, his team has been diving into predictive forecasting.
Matt completed an executive MBA from MIT – honing his skills on advanced analytics and system dynamics thinking.
- Events with Matt -
Mar 21, 2019