Michael Smith

Head of Digital Strategy at PepsiCo - Gatorade

Michael is a career marketing professional with experience in brand management, marketing communication, digital strategy and product innovation. He has experience on both the client and agency sides of the business and has spent the last five years in marketing roles across Gatorade’s organization. 

In his current role Michael leads all digital strategy for Gatorade. This responsibility includes management of the brands data and technology infrastructure, digital advertising efforts, and ecommerce initiatives. Michael and his team continue to raise the bar for delivering compelling experiences to consumers that have a positive impact on brand equity and ROI.

Michael holds a Bachelor of Arts from Yale University and a Masters of Business Administration (MBA) from New York University’s Stern School of Business.

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