SVP at The Institutes.org
Neil is SVP of Marketing for The Institutes in Malvern, PA. He also was President and co-founder of Poptent, a crowdsource video production company which was spun off to an investor group in 2013, with a staff of 60 and offices in NYC, Chicago, Philadelphia, Los Angeles and Sao Paulo.
Prior to Poptent, Neil was a Vice President of Marketing for Monster.com (Maynard, MA), where he oversaw field marketing, national promotions and sponsorships, and the Small and Medium Business marketing team for this online recruitment company.
Neil is also a 23-year veteran of McDonald’s Corporation (Oak Brook, IL), where he last served as Senior Director of National Marketing, in charge of interactive marketing. Under his leadership, McDonald’s adopted a five-year strategic plan for employing the Internet in its marketing mix, and benefited from Neil’s involvement in a groundbreaking cross-media optimization study.
While at McDonald’s, Neil also led the company’s merchandising, field marketing, and new products marketing units.
For fun, Neil finds time to play golf, albeit poorly.