Neil Vendetti

SVP, Managing Director, National Video Activation at ZenithOptimedia

Neil has spent his entire 14-year career at Zenith, starting on the Toyota Motor Sales business in 1999.

He was a part of a number of groundbreaking initiatives for TMS, which won him several internal Zenith awards. He has been successful at identifying and developing campaigns tailored for very distinct and hard to reach (including Lexus’ “affluentials” and Scion’s “trendsetting gen Y”) target consumers, within an overall corporate media buy.

After gaining additional experience on a diverse array of clients including Boston Beer, Ferrero, Astra Zeneca, Sonic, Reckitt Benckiser, and Maybelline NY/Garnier, Neil was promoted to his current position as SVP, Managing Director of National Video Activation across all Zenith’s clients. In this role he oversees Zenith’s growing National Video team and is leading the transition and integration of national TV and online video, both with clients and in the marketplace.

Neil received his BS from Bucknell University and has served as a career counseling ambassador for the university, helping to educate students about the media industry.

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