Head of Brand at Charles Schwab
Peter Boland has deep experience in driving blue-chip brand growth across a wide range of global categories. His focus has been on developing winning brand strategy through deeper insights, digital data tools and re-imagined brand propositions that connect emotionally with modern target audiences and result in compelling creative & communications.
In a career that’s included working on iconic global brands such as P&G’s Pringles and Pampers, Visa, Microsoft, iShares, BlackRock and Charles Schwab, Peter has led international & local marketing teams to success in developing award-winning and business-building and data-backed integrated campaigns that leverage the full range of modern marketing tools.
As SVP Brand Strategy & Activation at Charles Schwab, Peter heads up a 150 person strategy, media, creative, social/digital and sponsorship team. He led the recent re-branding of the firm behind the successful “Own Your Tomorrow” brand platform.
Peter is also a Board Member of the digital media platform Red Tricycle, Inc., an adjunct Professor of Marketing at Hult International Business School’s San Francisco campus and a regular guest speaker at UC Berkeley’s Haas School of Business.