President, one2one Addressable at Cadent
Michael is co-founder of one2one Media, now part of Cadent. With over two decades of television experience, he has worked with 200+ brands, successfully growing innovation and technology in the TV advertising marketplace. Prior to joining one2one Media, Michael launched MODI Media, GroupM’s Advanced Television business unit, where he specialized in the strategy, implementation, and analysis of advanced video disciplines, including addressable TV, hyper-local TV, interactive TV, and digital distribution. Previously, Michael was Managing Partner, Director of Emerging Communications at GroupM, where he assisted in the development of marketing and advertising applications for GroupM clients across all advanced television platforms. He currently serves on the Interactive Advertising Board and Video Advertising Board.