VP, Content and Strategy at Pongo Production
Award-winning multi-platform Creative Director and Brand Marketer, Ron Pomerantz is a storyteller who has worked in a variety of capacities, across a broad scope of demographics in the entertainment industry. With an expertise in defining, promoting and launching brands, networks, films and series, Ron’s credits include culture-defining properties, such as Ally McBeal, Friends, The X-Files, High School Musical, Seinfeld, Ren & Stimpy, Hannah Montana, Buffy, Rugrats, Dallas, Yo! MTV Raps, Dynasty, General Hospital, Air Force One, Grosse Point Blank and Snow White. Additionally, he has led the launch of TV Guide Network, IFN: Fox’s In Flight Network, FX, FXM: Fox Movie Channel, ScreenTV, Tech TV, HBO Family, SOAPnet, Playhouse Disney, Disney Junior, the WATCH app suite, and Disney Channel.
Currently, Ron is Vice President of Content and Strategy at Pongo Production in Hollywood. Projects include designing the global corporate mark for the Marriott / Starwood merger, ½ musical variety show for Radio Disney and the launch of a global citizenship initiative of Disney: Dream Up.
Prior to joining Pongo, Ron held the Vice President of Marketing and Creative position at Disney Channel. Responsible for all marketing and creative of the network, Ron steered the global launch of Disney Junior and the global re-launch of Disney Channel in addition to the strategy and creative direction for all on-air and off-air multi-media programs. While at Disney, he also had the title of Vice President Creative of Disney Channel and Disney Junior.
Ron’s Disney credits include the launch and franchise creative positioning of Disney’s biggest hits including: High School Musical, Hannah Montana, Teen Beach Movie, Good Luck Charlie, Lemonade Mouth, Girl Meets World, Phineas and Ferb, Gravity Falls, Wizards of Waverly Place, Camp Rock, Jake and the Never Land Pirates, Mickey Mouse Clubhouse and Doc McStuffins. His work at Disney garnered multiple Promax, BDA, Telly, Mark Awards and two Emmys for his original pro-social short-form content “The Time I…” and “Make your Mark.” In addition, he received the BDA Logo of the Year for the launch of the Disney Junior brand and logo creative expression.
Before joining Disney, Ron served as Executive Creative Director at SOAPnet, responsible for all on-air marketing and brand identity. He received the first of his career’s 5 Emmy nominations for the main title of “Soap Talk.” Leading the channel’s successful 2002 re-launch, he received 19 Promax/BDA Awards, the CTAM Mark Award and the prestigious CTPAA Beacon Award for pro-social content.
Ron served as Executive Vice President for Taffet Design, where he created multiple award-winning brand strategy and marketing campaigns for television and film clients. Prior to that, he was Vice President/Creative Director for TV Guide Networks, where he co-developed the patent for the TV Guide IPG scroll, created new content strategies and initiated the blueprint for its future footprint on Hollywood Blvd. Ron served for 3 seasons as Director at Fox Broadcasting, responsible for re-launching the brand, on-air look and format for the 2007 season and its affiliates.
A native of New Jersey, Ron earned his Bachelor of Arts in Psychology and Sociology from Skidmore College. A sought out speaker and an esteemed member of multiple professional organizations, he currently resides in Los Angeles.
- Events with Ron -
Mar 30, 2017